SXSW 2009

Type Panel → interactive panel
Venue: Austin Convention Ctr (Room 16AB)
About: What is it? That thing that everyone is talking about? You haven't heard? Didn't you get the email? It's everywhere! All over the Web! Buzz?.Hot?.Cool?. You've just encountered a World Wide Rave. Congratulations. Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here. By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep?virtually for free. In this engaging discussion, Scott author of the hit new book World Wide Rave, and of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience from scratch. David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR is a number-one bestseller and is being published in 22 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents. Check out his blog at www.webinknow.com/ his World Wide Rave sitewww.worldwiderave.com/or download his free ebook Lose Control of your Marketing! Why marketing ROI measures lead to failurewww.davidmeermanscott.com/documents/Marketing_ROI.pdf