BEGIN:VCALENDAR
X-WR-CALNAME:sxsw2009 (frosteeice)
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2009//EN
VERSION:2.0
X-WR-TIMEZONE:GMT
BEGIN:VEVENT
DTSTART:20090313T190000Z
DTEND:20090313T200000Z
SUMMARY:Everything You Know About Web Design Is Wrong
DESCRIPTION:Just as early filmmakers struggled to break free from the conventions of live theater\, after 10+ years Web designers are still trapped in the structures of the past. Forget pages\, linear text and other archaic vestiges of design's print ancestry; the separation of content from presentation has already changed everything.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:1a7227f5bb02acca7d56a938518a4d57@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900141
END:VEVENT
BEGIN:VEVENT
DTSTART:20090313T190000Z
DTEND:20090313T200000Z
SUMMARY:My Boss Doesn't Get It: Championing Social Media to the Man
DESCRIPTION:We all know that social media is the best thing since sliced bread\, right? Then why is it so hard to explain the value of social media to people who don't get it? Join our panelists\, who have successfully championed social media initiatives\, for a discussion of what works and what doesn't when it comes to selling social media to your boss or clients. This panel is sponsored by Small World Lab.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:a07c076d39911ddee62a15fb8b1d0d7e@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901391
END:VEVENT
BEGIN:VEVENT
DTSTART:20090313T203000Z
DTEND:20090313T213000Z
SUMMARY:Oooh\, That's Clever! (Unnatural Experiments in Web Design)
DESCRIPTION:Find inspiration in the ridiculous. See technological quirks as opportunities. Try something previously unheard of with your site design. Laugh in the face of convention. Use and abuse CSS in ways never before imagined. Get away with it. And if it doesn't work\, try something else instead.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:5a6dcce2f2a9ff4a7694d086f37d5dec@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900363
END:VEVENT
BEGIN:VEVENT
DTSTART:20090313T210000Z
DTEND:20090313T213000Z
SUMMARY:The Principles of Beautiful Web Design
DESCRIPTION:Tired of making web sites that work absolutely perfectly but just don't look nice? If so\, then The Principles of Beautiful Web Design is for you. A simple\, easy-to-follow guide\, illustrated with plenty of full-color examples\, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science\, and using the information contained...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:b039f83c87dc9e83a29c8cd60284999d@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0901354
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T020000Z
DTEND:20090314T090000Z
SUMMARY:The PureVolume House
DESCRIPTION:The PureVolume.com House
CATEGORIES:PARTY
LOCATION:The PureVolume.com House\, E 2nd St & Trinity St\, Austin\, TX 78701
SEQUENCE:0
UID:dd21ed79ca4417d86f76f4e50a0d4c1e@frosteeice.sxsw2009.sched.org
URL:http://www.purevolume.com/thehouse/schedule
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T150000Z
DTEND:20090314T160000Z
SUMMARY:The Seven Rules for Great Web Application Design
DESCRIPTION:In this lively and interactive session\, Robert Hoekman\, Jr.\, the author of 'Designing the Obvious' and 'Designing the Moment'\, uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a single bullet point (gasp!).
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:cd8655e9889765dcad1aaa70b5848e6a@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900090
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T150000Z
DTEND:20090314T160000Z
SUMMARY:Tips For Making Ideas Happen
DESCRIPTION:The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:2821616bfaf06dd0d72d0bc4d392344a@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900005
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T163000Z
DTEND:20090314T173000Z
SUMMARY:How to Talk to Programmers
DESCRIPTION:Can't talk to your programmers? Can't find a good one? Designers and project managers often complain that they can't communicate with developers. Agencies often have trouble finding good freelancers. Learn how to make your interactions productive instead of painful and leverage programmers instead of living with them.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:9608e8554dda98e9a4629d49d8c76ce5@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900758
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T163000Z
DTEND:20090314T173000Z
SUMMARY:Microformats: A Quiet Revolution
DESCRIPTION:Microformats are quietly changing the landscape of the web\, achieving some of the original ideals of the 'semantic web.' In the past year\, we've seen increased adoption from web designers and popular web sites\, improved browser support for microformats in both Firefox and IE\, and search engines beginning to support microformats. Come hear from the leaders who are driving these changes in the indus...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:be5257e984f0991e3fd4755be69a0ecd@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900913
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T163000Z
DTEND:20090314T173000Z
SUMMARY:Not the Same Old Story
DESCRIPTION:If the web provides so many ways to connect with audiences\, why are we all stuck telling the same story with our designs? Hear from a panel of storytelling experts on the importance of narrative and art direction online to break away from static and boring experiences.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:29758b08ad880050123a484ca004d73e@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900291
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T190000Z
DTEND:20090314T200000Z
SUMMARY:Opening Remarks: Tony Hsieh
DESCRIPTION:At Zappos.com\, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4fccb57bc298c915c62597a940aff8dc@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901393
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T200000Z
DTEND:20090314T210000Z
SUMMARY:Trade Show Bar Happy Hour
DESCRIPTION:The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.
CATEGORIES:PARTY
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:ed66dbf6c0a4de8d225cfce37fe4c3f8@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/film/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T203000Z
DTEND:20090314T213000Z
SUMMARY:Designing for Irrational Behavior
DESCRIPTION:The core of sustainability efforts is behavior change\, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However\, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by f...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:e9659e9f5d74c0dc369f987a8ccec926@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901146
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T203000Z
DTEND:20090314T213000Z
SUMMARY:From Freelance to Agency: Start Small\, Stay Small
DESCRIPTION:The web has always attracted mavericks and entrepreneurs\, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions\, compare...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:2083029b4b51b0d4ed4e99d29cbf5bf4@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900593
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T203000Z
DTEND:20090314T213000Z
SUMMARY:HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!
DESCRIPTION:John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com) discuss the current state of blogging as a medium for creative expression\, weighing the opportunities and challenges of building a thoughtful online presence in a world where everybody owns a printing press. They'll consider the ascendance of Digg-friendly "problogs" and debate the subtler pleasures of careful writing that reaches sm...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:de4f59fd8b5c2b1128f1708d25f46a73@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901308
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T210000Z
DTEND:20090314T230000Z
SUMMARY:Mobile Social SXSW BBQ
DESCRIPTION:It's pedals not panels at the Mobile Social BBQ. Music. Food. Beer. Schwag. Raffle. Explore the intersection of bikes\, technology\, and culture with Bike Hugger. Sycons\, the DJs of the Sun to perform.
CATEGORIES:PARTY
LOCATION:Brush Square Park: West Tent\, Across from Austin Conv. Center
SEQUENCE:0
UID:c4e20b106291525e955d96da7e81c96f@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:Designing the Future of The New York Times
DESCRIPTION:What will the nation's newspaper of record look like in the coming years? Learn about the continuing efforts of old media to reinvent its look\, its feel and its mission.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:9c088bca37d1a09028669136fe200ab0@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901324
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:Web Typography: Quit Bitchin' and Get Your Glyph On
DESCRIPTION:Designers are still complaining about the limitations of Web typography. Is their case valid\, and will it be in the future? What myths are there about web typography and how do we dispel them? This panel will discuss overcoming constraints on web to create elegant\, legible\, and expressive typography.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:b0b051bdd33f416f74aa4fd61be105c5@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900555
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T230000Z
DTEND:20090315T010000Z
SUMMARY:Dorkbot
DESCRIPTION:Think of it as a science fair with free beer. Ample doses of electricity\, tomfoolery\, mayhem\, makers and music combine to form one exquisite geek talent show. Sponsored by SXSW Interactive\, the International Game Developer's Association of Austin and the Digital Media Council.
CATEGORIES:PARTY
LOCATION:Brush Square Park: East Tent\, Across from Austin Conv. Center
SEQUENCE:0
UID:035e9cd15a9de0bf2d1be0efcec3b135@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T230000Z
DTEND:20090315T010000Z
SUMMARY:Get in the Game
DESCRIPTION:Voodoo Cowboy Entertainment invites you to a screening party for THE 2 BOBS\, an off the wall\, one of a kind\, Austin\, gamer comedy written and directed by Tim McCanlies (Secondhand Lions\, Iron Giant). Drink\, then dare to take on 2 former Frag Dolls at Halo 3. Good enough to beat professional gamers? Get a prize! Competition starts at 6:30.
CATEGORIES:PARTY
LOCATION:Aces Lounge\, 222 E 6th St
SEQUENCE:0
UID:1cbb82a34eff3fd40b62666167bc28c2@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/film/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T230000Z
DTEND:20090315T010000Z
SUMMARY:SXSWi Opening Happy Hour
DESCRIPTION:Start mixing it up on day one with Razorfish at The Madison.
CATEGORIES:PARTY
LOCATION:The Madison\, 307 W 5th St
SEQUENCE:0
UID:36fbc4534845258889dd384ab08780dc@frosteeice.sxsw2009.sched.org
URL:http://www.facebook.com/group.php?gid=8845891772
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T233000Z
DTEND:20090315T070000Z
SUMMARY:The Bigg Digg Shindigg
DESCRIPTION:It's the return of the biggest party at SXSWi - the second annual Bigg Digg Shindigg\, Now with 100% More Diggnation! Come join Revision3 & Digg for an evening of revelry\, music & mayhem at the world famous Stubbs BBQ. We're featuring a live Diggnation\, great music from acclaimed band Republic Tigers\, DJ Mancub (Space Cowboys) spinning tunes late into the night\, and more to be announced. We've got...
CATEGORIES:PARTY
LOCATION:Stubb's\, 801 Red River St
SEQUENCE:0
UID:3924d8e7df3dd5eff3559779059bfe8b@frosteeice.sxsw2009.sched.org
URL:http://www.facebook.com/event.php?eid=51179937595
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T010000Z
DTEND:20090315T040000Z
SUMMARY:SXSWi Opening Party (Frog Design)
DESCRIPTION:This is the legendary frog design party you've always been hearing about. Officially kick off the 16th year of SXSW Interactive at this unforgettable party!
CATEGORIES:PARTY
LOCATION:Mexican American Cultural Center\, 600 River St
SEQUENCE:0
UID:ca2f8673190c7ae926d0222ef50edc5a@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T030000Z
DTEND:20090315T060000Z
SUMMARY:OK! Happy Cog'aoke
DESCRIPTION:Happy Cog presents it's first annual SXSWi karaoke competition. Join us for an open bar\, unprecedented talent and demoralizing shame and regret. Sweet prizes for the winners. Hosted by Keyboard Man.
CATEGORIES:PARTY
LOCATION:The Scoot Inn\, 1308 E. 4th Street\, Austin TX
SEQUENCE:0
UID:a6a098f4cdd2c17be1313861464abfac@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T150000Z
DTEND:20090315T160000Z
SUMMARY:Being a UX Team of One
DESCRIPTION:What's the best way to evolve design ideas quickly? Get together with other designers and brainstorm. The second best way? Adapt the methods of larger UX groups to a team of one. Learn how in this presentation\, which shares lightweight techniques for quick and effective brainstorming on your own.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4202ceaa5f52c1f8a840beebe653be1a@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900124
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T150000Z
DTEND:20090315T160000Z
SUMMARY:Version Control: No More Save As...
DESCRIPTION:No longer something just big companies do\, version control can be just as useful for small teams and even one-man bands. This panel will discuss what tools are available\, differing approaches to controversial topics like branching\, and whether to use hosted or in-house.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:b4d3f8e10b8721dfff9288c34116a409@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900256
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T163000Z
DTEND:20090315T173000Z
SUMMARY:Journey to the Center of Design
DESCRIPTION:User-centered design was born in the 1980s\, amidst a world filled with frustration with blinking VCR clocks and computer command lines. Up until this time\, developers focused on making the devices work\, giving little heed to how they'd be used. Terms like "user friendly" and "easy to use\," buzzwords for the UCD movement\, soon became as common as "new and improved" on laundry soap.Fast forward 25 y...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4f6f792409b2d39a2dfe9b40cfbc344f@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901366
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T183000Z
DTEND:20090315T203000Z
SUMMARY:WordPress BBQ Meetup
DESCRIPTION:Come chat up some folks behind your favorite blogging platform at Austin's very first coworking space\, Conjunctured! There will be some tasty BBQ\, beverages and cupcakes served up for you party people! This event is open to the public\, so no need for a SXSW badge to join the fun!
CATEGORIES:PARTY
LOCATION:Conjunctured\, 1309 E 7th St
SEQUENCE:0
UID:f6fe4ac81ef32f23fcc9a42531395125@frosteeice.sxsw2009.sched.org
URL:
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T190000Z
DTEND:20090315T200000Z
SUMMARY:CSS3: What's Now\, What's New and What's Not?
DESCRIPTION:This panel explores how major browsers implement CSS3. The focus is on finding effective and efficient methods for developers to unleash their creativity while maintaining cross-browser compatibility. The panel covers current implementations\, future plans from the major browser vendors and some discussion of the current progress on the standard itself.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:1f01962fd837c9c6006816fc244c8c56@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900767
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T200000Z
DTEND:20090315T210000Z
SUMMARY:Trade Show Bar Happy Hour
DESCRIPTION:The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.
CATEGORIES:PARTY
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:7312700f114d0fc14b8be5a220685ce0@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/film/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T220000Z
DTEND:20090315T230000Z
SUMMARY:How MacGyver Would Do Design Research
DESCRIPTION:If you've ever tried to execute a research-driven UX or design project for a client\, you've probably found that research/testing and budgets mix about as well as oil and water. Learn how to make effective design and UX decisions when resources are limited\, be it time or money.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:d0eed800fb34c4ca45d1e35c1a52247d@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900483
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T230000Z
DTEND:20090316T003000Z
SUMMARY:SXSW Web Awards Pre-Party
DESCRIPTION:Speculate on who will take home a coveted Web Award at the official pre-party . Complimentary beverages and delicious food will get you warmed up for the main event to follow.
CATEGORIES:PARTY
LOCATION:Hilton Hotel (6th Floor)\, 500 E 4th St
SEQUENCE:0
UID:2558db73d2c733dfcb35100d64a4fca8@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T003000Z
DTEND:20090316T020000Z
SUMMARY:SXSW Web Awards Ceremony
DESCRIPTION:The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival. This year's emcee is "conscious comic and vigilante pundit" Baratunde Thurston. The SXSW Web Awards are presented by Adobe\, Web Awards Supporting Sponsors are Convio and All Web Leads.
CATEGORIES:PARTY
LOCATION:Hilton Hotel (6th Floor)\, 500 E 4th St
SEQUENCE:0
UID:c8a5460501268ea0f5530cd2470a1237@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T023000Z
DTEND:20090316T063000Z
SUMMARY:Facebook friends.get Party
DESCRIPTION:Do you develop\, design or dance like a superstar? Facebook is hosting a party with live entertainment for our developers and partners. Stay up-to-date on all the SXSW activities at http://www.facebook.com/sxsw.
CATEGORIES:PARTY
LOCATION:Pangaea\, 409 Colorado St
SEQUENCE:0
UID:fe24a01d27fe186f069ef6fd4cd7d694@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T150000Z
DTEND:20090316T160000Z
SUMMARY:Scaling Synchronous Web Apps
DESCRIPTION:Serious server-side engineers will talk about how they were able to get around some of the tricky ins and outs of building a fast\, reliable\, scalable synchronous Web application. Hear about how not to fail at scalability and about the lessons they learned and the mistakes they made that might help you scale your own synchronous application.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:8d3ac626b7792569317d51b2fab97e39@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900174
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T150000Z
DTEND:20090316T160000Z
SUMMARY:Shift Happens: Moving from Words to Pictures
DESCRIPTION:People are hardwired for visualization yet we rely significantly on text. Most games\, graphic novels\, magazines\, interfaces\, IKEA instructions\, and many other forms of communication take advantage of people's natural visual thinking ability. Panelists will discuss how to leverage visual techniques to improve your games\, websites\, movies\, communications\, or presentations.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:e6a02f26a340640c87db02605d03cb01@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900080
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T163000Z
DTEND:20090316T173000Z
SUMMARY:Browser Wars III: The Platform Wins
DESCRIPTION:We're doing *so darn much* with the Web platform these days\, from cross-domain access mechanisms to new drawing and graphics tools. But in the end\, we still have to deal with different web browsers. This discussion brings the leads from Mozilla (Firefox)\, Microsoft (IE)\, Google (Chrome) and Opera (Opera) together for yet another incendiary discussion about the future of the web.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:a9825dd02de8fbfae4be518d41a70a1f@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900700
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T163000Z
DTEND:20090316T173000Z
SUMMARY:Ultimate Showdown of Content Management System Destiny
DESCRIPTION:This panel will feature the results of an 'Iron Chef' style competition pitting three teams of all-star Web developers from the Drupal\, Joomla! and WordPress communities against each other to develop the same Web site in each of their chosen open source content management platforms.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:a1465828a7565ccca8e81f7819b87e89@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900113
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T180000Z
DTEND:20090316T220000Z
SUMMARY:Creative Employment Confab Presented by Coroflot
DESCRIPTION:Join us from 1pm to 5pm for a four-hour recruiting and networking event bringing together candidates and employers representing the best of both sides of todays creative industries. This informal gathering will allow time for attendees to discuss opportunities and challenges as everyone tries to do more with less\, promote their own brand and stay ahead of current trends. Recruiters\, hiring manager...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:f22dfb3a0ec19b83b1b87f474b4b1528@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901425
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T200000Z
DTEND:20090316T210000Z
SUMMARY:Trade Show Bar Happy Hour
DESCRIPTION:The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.
CATEGORIES:PARTY
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4e17a9b1a1f9b2d74ced1cc7fee9efec@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/film/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T203000Z
DTEND:20090316T213000Z
SUMMARY:Wireframes for the Wicked
DESCRIPTION:Wireframes beyond the basics\, not for the weak at heart. In this panel\, three experienced designers will share their tried and true tips for making wireframes really work. We'll talk about how to sketch a wireframe on the fly to demonstrate an idea and how to create a standalone wireframe deliverable; when to show a concept and when to describe nitty-gritty detail; how to make a narrative wirefram...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:31092571a4e83aeb3fdfc37ef29ad7fd@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901333
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T210000Z
DTEND:20090317T010000Z
SUMMARY:Rackspace Cloud Lounge Party
DESCRIPTION:Come lounge with The Rackspace Cloud following SXSW Accelerator. Hookahs\, hummus\, henna. Beer\, wine and wells. Tons of tech\, too.
CATEGORIES:PARTY
LOCATION:Brush Square Park: West Tent\, Across from Austin Conv. Center
SEQUENCE:0
UID:453c571c3a7674ac7f181e48eeab16a1@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T220000Z
DTEND:20090316T230000Z
SUMMARY:Color Angels\, Episode 1: Colors: It's Not Black and White
DESCRIPTION:Exploring the challenges in color combinations as a key to successful website designs. Advice on what tools you'll need in your arsenal to be inspired. Navigating through cultural and accessibility differences in color and showcasing some of the best uses of color the web has to offer.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:447b1a831700035921e961901996a2f5@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900201
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T230000Z
DTEND:20090317T010000Z
SUMMARY:Tocquigny SXSW Marketing Mixer
DESCRIPTION:Grab a margarita and take in panoramic views of the city from the tallest building in Austin\, enjoy barbecue from the oldest BBQ joint in Texas\, and talk advertising and design with the smartest folks in the business.
CATEGORIES:PARTY
LOCATION:Frost Bank Building (17th Floor)\, 401 Congress
SEQUENCE:0
UID:291bb4349e44ed1e8b5abd1575aea70a@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T020000Z
DTEND:20090317T090000Z
SUMMARY:Brightkite/DandyID Party
DESCRIPTION:Brightkite & DandyID Open bar\, live music\, dj's giveaways. More details forthcoming check www.southbyparty.com and RSVP NOW and win VIP Passes.
CATEGORIES:PARTY
LOCATION:Pure Volume House\, 323 E 2nd St\, Austin\, TX 78701
SEQUENCE:0
UID:eece6a4e61a469ba7f38cf1f721ab545@frosteeice.sxsw2009.sched.org
URL:http://www.southbyparty.com
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T023000Z
DTEND:20090317T053000Z
SUMMARY:Mashable Party
DESCRIPTION:Get ready to rock with music\, drinks\, and all around fun at the Mashable party. We've got some big things in store you won't want to miss. Keep your eyes on Mashable and Mashable's Twitter for more info.
CATEGORIES:PARTY
LOCATION:Six Lounge\, 117 W 4th St
SEQUENCE:0
UID:236eb1af18a20f194fc184e5b5f6b683@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T163000Z
DTEND:20090317T173000Z
SUMMARY:Designers and Developers: Why Can't We All Just Get Along?
DESCRIPTION:Often times designers and developers' relationships are contentious. Designers want features that would require two Googles to run and developers want features that nobody but the nerdiest of the nerds would care about. This panel will showcase some of the top designers and developers who have worked through their differences and feel they're making better products as a result. Sometimes designers...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:869b347ddd46b2dd64f0763e586aa8f5@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901290
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T163000Z
DTEND:20090317T173000Z
SUMMARY:UR Blog Sux and Print is Dead
DESCRIPTION:How to make the most of your blog's "overnight success" (get a book deal! quit your day job!) without letting anonymous commenters make you hate yourself in the process.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:9707ceb99b7bda3933f52e74749a9d05@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900514
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T190000Z
DTEND:20090317T200000Z
SUMMARY:Tuesday Keynote: Chris Anderson / Guy Kawasaki Conversation
DESCRIPTION:In 2006\, Chris Anderson introduced the concept of the Long Tail. His soon-to-be released book will talk about the power of free. Will his theories stand up to the tough questions of venture Silicon Valley venture capitalist Guy Kawasaki?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:6dc297d561c8f1f858f61f8056119462@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901400
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T203000Z
DTEND:20090317T213000Z
SUMMARY:Collaboration or Collision: Achieving Design Studio Bliss
DESCRIPTION:In the studio environment\, where clients\, egos and timelines collide\, successful collaboration is easier said than done. Join the dialogue about collaborative wins and woes.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:e687da849044bf36cb6e49a8b7aee115@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900495
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T203000Z
DTEND:20090317T213000Z
SUMMARY:Designing Change in America
DESCRIPTION:The Designing Change in America panel will discuss the Obama "brand"\, it's birth\, it's evolution\, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:0551dc491bf49c5b0ed53d41c3d437ff@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901364
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T220000Z
DTEND:20090317T230000Z
SUMMARY:Rawking SXSW Year Round: Staying Inspired
DESCRIPTION:Tips and techniques on how to brings the energy and enthusiasm of SXSW to your professional pursuits and personal life throughout the year.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:90f1d5fd0c1e463caa746aaf0d8c5b2c@frosteeice.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901326
END:VEVENT
BEGIN:VEVENT
DTSTART:20090318T000000Z
DTEND:20090318T060000Z
SUMMARY:SXSWi Closing Party (Media Temple)
DESCRIPTION:Hot new venue with lots of surprises in store. Be sure to stick around for this end-of-festival blow-out.
CATEGORIES:PARTY
LOCATION:La Zona Rosa\, 612 W 4th St
SEQUENCE:0
UID:61589fb770a43b6fc6194c2fa7f591b3@frosteeice.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
END:VCALENDAR