3:30PM
to 4:30PM
Type
Panel
→ interactive panel
Venue:
Hilton (Room B)
About: The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.
URL http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901146
Tags interactive panel