11:30AM
to 12:30PM
Type
Panel
→ interactive panel
Venue:
Austin Convention Ctr (Room 16AB)
About: Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.
URL http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900418
Tags interactive panel