11:30AM
to 12:30PM

Nerd Network: Building an Online Community for Developers

Type Panelinteractive panel
Venue: Austin Convention Ctr (Room 16AB)
About: Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.

Speaker Info: Deirdre Walsh (Community & Social Media Mgr, National Instruments), Susan Zellmann-Rohrer (Community Strategy Lead, EMC)
URL http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900418
Tags interactive panel

 

 

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