to 4:30PM

You're Living in Your Own Private Branded Entertainment Experience

event::type Panelinteractive panel
: Austin Convention Ctr (Room 16AB)
About: Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it's the audience that ultimately decides what happens. Along the way you'll catch a glimpse at the internal workings of this style of advertising.

: Brian Cain (Creative Dir, Campfire), Brian Clark (Founder/CEO, GMD Studios), Dee Cook (addlepated.net), Steve Peters (No Mimes Media), Lance Weiler (Chief Story Architect, Seize The Media)
event::url http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900392
event::tags interactive panel