1:00PM
to 2:00PM
Type
Panel
→ film panel
Venue:
Austin Convention Ctr (Room 16AB)
About: The current state of entertainment media is a dismal one. With film critics taking buyouts, and magazines and newspapers closing left and right, the all important media ink that independent film needs to survive without an advertising budget is also fading. How does a film break out from the pack to get butts in seats and eyeballs on screens? How does a film harness its own content and style to reach its target audiences? Through an examination of general publicity strategies, internet tricks and tactics, and an evaluation of a grassroots publicity plan, the Alternative Publicity panel gives you some tools to use when the New York Times won't return your calls.
URL http://sxsw.com/film/talks/schedule/?action=show&id=FP060254
Tags film panel