to 11:00AM

Latino Digital Drive: Why This Audience Matters

event::type Panelinteractive panel
: Hilton (Room B)
About: An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish.

: Javier Farfan (Sr Mgr Lifestyle Mktg, Zune), Andrew Herrera (CEO, Remezcla.com), Paul Saucido (Editor/Host, The SaucidoSlant/La Banda Elastica), Maria Madrigal (Co-founder | President, La Banda Elastica)
event::url http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900455
event::tags interactive panel