BEGIN:VCALENDAR
X-WR-CALNAME:sxsw2009 (ericflem04)
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org SXSW 2009//EN
VERSION:2.0
X-WR-TIMEZONE:GMT
BEGIN:VEVENT
DTSTART:20090313T190000Z
DTEND:20090313T200000Z
SUMMARY:Everything You Know About Web Design Is Wrong
DESCRIPTION:Just as early filmmakers struggled to break free from the conventions of live theater\, after 10+ years Web designers are still trapped in the structures of the past. Forget pages\, linear text and other archaic vestiges of design's print ancestry; the separation of content from presentation has already changed everything.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:1a7227f5bb02acca7d56a938518a4d57@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900141
END:VEVENT
BEGIN:VEVENT
DTSTART:20090313T203000Z
DTEND:20090313T213000Z
SUMMARY:Oooh\, That's Clever! (Unnatural Experiments in Web Design)
DESCRIPTION:Find inspiration in the ridiculous. See technological quirks as opportunities. Try something previously unheard of with your site design. Laugh in the face of convention. Use and abuse CSS in ways never before imagined. Get away with it. And if it doesn't work\, try something else instead.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:5a6dcce2f2a9ff4a7694d086f37d5dec@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900363
END:VEVENT
BEGIN:VEVENT
DTSTART:20090313T220000Z
DTEND:20090313T230000Z
SUMMARY:Plan B: Can an Ad Guy Bring Bike Sharing to America?
DESCRIPTION:In increasingly turbulent times\, it seems like more and more of us are wearing an extra hat or two in an effort to make a difference. Maybe that explains why Crispin Porter + Bogusky\, one of the world's most respected advertising firms\, has joined with Humana and Trek bicycles in an audacious plan to bring bike sharing to America with a new venture called B-cycle. All three companies share one com...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:409b54178d40ab5db759cdad98ba1e8c@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901360
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T150000Z
DTEND:20090314T160000Z
SUMMARY:Tips For Making Ideas Happen
DESCRIPTION:The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:2821616bfaf06dd0d72d0bc4d392344a@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900005
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T163000Z
DTEND:20090314T173000Z
SUMMARY:Bootstrap Your Startup
DESCRIPTION:Dell\, Oracle\, Microsoft and Virgin were bootstrap companies that were able to get started without raising traditional venture capital. Bootstrapping is not just capital efficient\, it has many other positive influences on your business and your potential to profit from its success. Learn why you should consider the bootstrap method and ask questions of a successful bootstrap entrepreneur.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:6ce9043c75450e5b90ae012783dd496c@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900684
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T163000Z
DTEND:20090314T173000Z
SUMMARY:Creative: Show the Path\, Not the Destination
DESCRIPTION:Join Brendan Dawes\, Gary Hustwit and Jim Coudal for three short presentations followed by a discussion on the subject of creating more involving\, entertaining\, successful projects by structuring them in a way that encourages the audience to be a key part of the process of discovery.Generally speaking you should be pointing your audience in the right direction and then getting the hell out of the w...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:bf3e1637f44bab3262c346a1afaf00bf@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901383
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T190000Z
DTEND:20090314T200000Z
SUMMARY:Opening Remarks: Tony Hsieh
DESCRIPTION:At Zappos.com\, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4fccb57bc298c915c62597a940aff8dc@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901393
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T203000Z
DTEND:20090314T213000Z
SUMMARY:Designing for Irrational Behavior
DESCRIPTION:The core of sustainability efforts is behavior change\, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However\, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by f...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:e9659e9f5d74c0dc369f987a8ccec926@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901146
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T203000Z
DTEND:20090314T213000Z
SUMMARY:Feed Me: Bite Size Info for a Hungry Internet
DESCRIPTION:In our fast-paced\, information overload society\, users are consuming shorter and more frequent content in the form of blogs\, feeds and status messages. This panel will look at the social trends\, as well as the technologies that makes feed-based communication possible. Led by Ari Steinberg\, an engineering manager at Facebook who focuses on the development of News Feed.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:6c2376616ffb3a6d41bbaaa63031e809@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900837
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:Building a Bridge with Barcodes - The QR Code Invasion
DESCRIPTION:QR Codes have made a tremendous impact on mobile internet around the world but have yet to break-out in North America. In Japan\, users are utilizing 2D barcodes to place hyperlinks throughout the physical world on everything from bookmarks to tombstones. Join Evan Jones\, innovator of QR code technology\, as he discusses the potential waiting to be unlocked behind this powerful technology.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:aa241cd7920f401494def27d51df4203@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900401
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:Designing the Future of The New York Times
DESCRIPTION:What will the nation's newspaper of record look like in the coming years? Learn about the continuing efforts of old media to reinvent its look\, its feel and its mission.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:9c088bca37d1a09028669136fe200ab0@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901324
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:The Organic Audience: Growing a Fanbase by Communicating
DESCRIPTION:Engadget\, Autoblog\, Joystiq\, TUAW\, Cinematical and other Weblogs properties didn't create a fan base with ad campaigns\, viral marketing or sleazy SEO. We did it by putting out the best content\, having integrity and (most of all) keeping the conversation going. Hear the best and worst of those conversations.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:dc1cb53b6b752cfed7f7032c577a1156@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0901304
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T220000Z
DTEND:20090314T230000Z
SUMMARY:Web Typography: Quit Bitchin' and Get Your Glyph On
DESCRIPTION:Designers are still complaining about the limitations of Web typography. Is their case valid\, and will it be in the future? What myths are there about web typography and how do we dispel them? This panel will discuss overcoming constraints on web to create elegant\, legible\, and expressive typography.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:b0b051bdd33f416f74aa4fd61be105c5@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900555
END:VEVENT
BEGIN:VEVENT
DTSTART:20090314T230000Z
DTEND:20090315T010000Z
SUMMARY:SXSWi Opening Happy Hour
DESCRIPTION:Start mixing it up on day one with Razorfish at The Madison.
CATEGORIES:PARTY
LOCATION:The Madison\, 307 W 5th St
SEQUENCE:0
UID:36fbc4534845258889dd384ab08780dc@ericflem04.sxsw2009.sched.org
URL:http://www.facebook.com/group.php?gid=8845891772
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T010000Z
DTEND:20090315T040000Z
SUMMARY:SXSWi Opening Party (Frog Design)
DESCRIPTION:This is the legendary frog design party you've always been hearing about. Officially kick off the 16th year of SXSW Interactive at this unforgettable party!
CATEGORIES:PARTY
LOCATION:Mexican American Cultural Center\, 600 River St
SEQUENCE:0
UID:ca2f8673190c7ae926d0222ef50edc5a@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T040000Z
DTEND:20090315T070000Z
SUMMARY:Toobla After Party
DESCRIPTION:Share a drink with us at the swank Belmont Lounge. Save a bit of room on your busy Saturday night calendar. Open bar makes for open minds. Sponsored by Toobla\, Mule Design & Brian Oberkirch.
CATEGORIES:PARTY
LOCATION:The Belmont\, 305 W. 6th St
SEQUENCE:0
UID:749d04c972a35055d8c7f816cc141325@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T150000Z
DTEND:20090315T160000Z
SUMMARY:No Budget to Low Budget
DESCRIPTION:You posted to YouTube\, 10\,000 views on Vimeo\, and you're blowing up on blip.tv. What happens when a guerilla filmmaker gets a small budget for a project? What are the most important things to spend that extra money on?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:b23c4bcbaac9d16de5eba4a8516d1ae1@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901029
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T150000Z
DTEND:20090315T160000Z
SUMMARY:Version Control: No More Save As...
DESCRIPTION:No longer something just big companies do\, version control can be just as useful for small teams and even one-man bands. This panel will discuss what tools are available\, differing approaches to controversial topics like branching\, and whether to use hosted or in-house.
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:b4d3f8e10b8721dfff9288c34116a409@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900256
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T163000Z
DTEND:20090315T173000Z
SUMMARY:Journey to the Center of Design
DESCRIPTION:User-centered design was born in the 1980s\, amidst a world filled with frustration with blinking VCR clocks and computer command lines. Up until this time\, developers focused on making the devices work\, giving little heed to how they'd be used. Terms like "user friendly" and "easy to use\," buzzwords for the UCD movement\, soon became as common as "new and improved" on laundry soap.Fast forward 25 y...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4f6f792409b2d39a2dfe9b40cfbc344f@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901366
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T163000Z
DTEND:20090315T173000Z
SUMMARY:Social Networking in Health: e-Patients\, Data & Privacy
DESCRIPTION:With the rise of social networking in health\, the inevitable questions arise about patient's data and privacy. But such networks also allow for aggregating data which can help people spot trends and changes in their own health. This discussion panel will discuss the pros and cons of such networking tools.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:4b65432e9269a72f56f639e756544f23@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900058
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T163000Z
DTEND:20090315T173000Z
SUMMARY:Social Patterns and Antipatterns For the Win
DESCRIPTION:Designing social experiences is harder than it looks. Proven social patterns (Leave Unfinished\, Leveling Up\, Bozofilter) can help you be more successful. Social antipatterns (Password Antipattern\, Ex-boyfriend Bug) are predictable pitfalls.Learn from the hard-won lessons of others to foster successful\, fun\, productive online social experiences.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:67235b5084dfc1d84ce23002ec16f11e@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900952
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T190000Z
DTEND:20090315T200000Z
SUMMARY:Sunday Keynote: Stephen Baker / Nate Silver Interview
DESCRIPTION:Fivethirtyeight.com was one of the biggest winners in the 2008 November election\, successfully predicting the Obama landslide. Veteran BusinessWeek columnist Stephen Baker talks with Nate Silver\, the man who's statistical analysis powered the site.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:194744b5726e5db035d4abedbf204989@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901392
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T203000Z
DTEND:20090315T213000Z
SUMMARY:From Flickr and Beyond: Lessons in Community Management
DESCRIPTION:Companies across industries are developing and fostering online communities\, recognizing the benefits of connecting with customers on the Web. Unfortunately\, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:769e4771510c3802dc3ef6b65bab32b2@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900842
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T203000Z
DTEND:20090315T213000Z
SUMMARY:Old Media Finds New Voice Through Twitter
DESCRIPTION:Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive\, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:2ce0e5a6f1d8a01de84872e2440c957c@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900341
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T210000Z
DTEND:20090315T230000Z
SUMMARY:SXSW Block Party
DESCRIPTION:The Block Party\, modeled after the popular pub crawl\, is a new addition to the 2009 Trade Show. Talk with exhibitors in a festive atmosphere and enjoy complimentary appetizers and beverages.
CATEGORIES:PARTY
LOCATION:SXSW Trade Show\, 500 E Cesar Chavez St
SEQUENCE:0
UID:2590f60ce3c160db3210ad31bea0b6b8@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T220000Z
DTEND:20090315T230000Z
SUMMARY:How MacGyver Would Do Design Research
DESCRIPTION:If you've ever tried to execute a research-driven UX or design project for a client\, you've probably found that research/testing and budgets mix about as well as oil and water. Learn how to make effective design and UX decisions when resources are limited\, be it time or money.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:d0eed800fb34c4ca45d1e35c1a52247d@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900483
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T220000Z
DTEND:20090315T230000Z
SUMMARY:Twitter for Marketers: Is It Still Social Media?
DESCRIPTION:Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:b65724a0c0913c3bee9e34b7ce8a92df@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900091
END:VEVENT
BEGIN:VEVENT
DTSTART:20090315T230000Z
DTEND:20090316T003000Z
SUMMARY:SXSW Web Awards Pre-Party
DESCRIPTION:Speculate on who will take home a coveted Web Award at the official pre-party . Complimentary beverages and delicious food will get you warmed up for the main event to follow.
CATEGORIES:PARTY
LOCATION:Hilton Hotel (6th Floor)\, 500 E 4th St
SEQUENCE:0
UID:2558db73d2c733dfcb35100d64a4fca8@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T003000Z
DTEND:20090316T020000Z
SUMMARY:SXSW Web Awards Ceremony
DESCRIPTION:The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival. This year's emcee is "conscious comic and vigilante pundit" Baratunde Thurston. The SXSW Web Awards are presented by Adobe\, Web Awards Supporting Sponsors are Convio and All Web Leads.
CATEGORIES:PARTY
LOCATION:Hilton Hotel (6th Floor)\, 500 E 4th St
SEQUENCE:0
UID:c8a5460501268ea0f5530cd2470a1237@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T020000Z
DTEND:20090316T070000Z
SUMMARY:Austin Tweetup
DESCRIPTION:Come join Austin "Tweeps" for an epic Tweetup! We've rented out the entire place to welcome our Twitter friends from out of town.
CATEGORIES:PARTY
LOCATION:Aces Lounge\, 222 E 6th St
SEQUENCE:0
UID:ae19edb0ba06baecf14fddcc3ed42ea0@ericflem04.sxsw2009.sched.org
URL:http://www.austintweetup.com/
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T150000Z
DTEND:20090316T160000Z
SUMMARY:Beyond Aggregation -- Finding the Web's Best Content
DESCRIPTION:RSS aggregation has reduced the massive ocean of Web content into something more manageable\, but we are still left overloaded with information and manual searching. This panel will explore new avenues for finding the Web's best content\, and how this more intelligent Web will affect major media companies\, online publishers and consumers.We have confirmed Marshall Kirkpatrick of ReadWriteWeb as a mo...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:2ec1f665db23c8fe11b5f2ca8ebcd6c0@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900858
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T163000Z
DTEND:20090316T173000Z
SUMMARY:How to Protect Your Brand Without Being a Jerk!
DESCRIPTION:You've already created content and a brand. Now\, a copycat is making money pushing a product ridiculously similar to yours. Congratulations! Imitation is flattery. So\, why are you pissed off? You're upset because it's unfair and\, possibly\, infringes on your rights. Learn how to protect your creative projects without going overboard...or broke!
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:d7bd6499e7380daade142a6bb4e1fff5@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900053
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T190000Z
DTEND:20090316T200000Z
SUMMARY:Monday Keynote: Virginia Heffernan / James Powderly Interview
DESCRIPTION:Open source art evangelist and political activist James Powderly talks about his craft and his mission with Virginia Heffernan\, who writes The Medium column for The New York Times Magazine.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:18ede8f53851b9c497e29600c83d69b4@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901390
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T203000Z
DTEND:20090316T213000Z
SUMMARY:Building a Web Business After Hours
DESCRIPTION:Many businesses are built after-hours or during odd hours of the day and night. Join us for a panel discussion by entrepreneurs who built (or are building) their Web/E-commerce/Other business while holding a day job\, multiple jobs\, or who are currently balancing two+ career options.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:0591c5be6d29c826ee3cb5f4595c5a76@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0900909
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T203000Z
DTEND:20090316T213000Z
SUMMARY:Curiosity Marketing: Using Secrets To Create Engagement
DESCRIPTION:Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers to share. From a restaurant with a secret menu item to the origin of the fabled Konami Code\, this session will share examples and practical advice on how to put secrets to work in your marketing.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:ccc889aeacfa0a9c47e99cbd7ae313da@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900481
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T203000Z
DTEND:20090316T213000Z
SUMMARY:Wireframes for the Wicked
DESCRIPTION:Wireframes beyond the basics\, not for the weak at heart. In this panel\, three experienced designers will share their tried and true tips for making wireframes really work. We'll talk about how to sketch a wireframe on the fly to demonstrate an idea and how to create a standalone wireframe deliverable; when to show a concept and when to describe nitty-gritty detail; how to make a narrative wirefram...
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:31092571a4e83aeb3fdfc37ef29ad7fd@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901333
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T210000Z
DTEND:20090317T010000Z
SUMMARY:Rackspace Cloud Lounge Party
DESCRIPTION:Come lounge with The Rackspace Cloud following SXSW Accelerator. Hookahs\, hummus\, henna. Beer\, wine and wells. Tons of tech\, too.
CATEGORIES:PARTY
LOCATION:Brush Square Park: West Tent\, Across from Austin Conv. Center
SEQUENCE:0
UID:453c571c3a7674ac7f181e48eeab16a1@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T220000Z
DTEND:20090316T230000Z
SUMMARY:Kick Ass or Suck - Escaping Internet Mediocrity
DESCRIPTION:Most organizations get in their own way when it comes to online\, obsessing about things that don't matter and virtually ignoring things that do. Using examples from the brilliantly sublime to the jaw-droppingly stupid\, we'll discuss and demonstrate simple changes anyone can make to juice their online results.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:abd4e021a390c59e73d0e95d982a95b6@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900416
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T230000Z
DTEND:20090317T010000Z
SUMMARY:PBS' Interactive Social Media & Online Video Studio
DESCRIPTION:Join us for conversation\, food & drinks\, music\, and special guests. For updates join PBS Engage/SXSW event on Facebook.
CATEGORIES:PARTY
LOCATION:PBS Studio\, 406 E 6th St
SEQUENCE:0
UID:261db84b8489bd54d6aed825a6521774@ericflem04.sxsw2009.sched.org
URL:http://pbs.org/sxsw
END:VEVENT
BEGIN:VEVENT
DTSTART:20090316T230000Z
DTEND:20090317T010000Z
SUMMARY:Tocquigny SXSW Marketing Mixer
DESCRIPTION:Grab a margarita and take in panoramic views of the city from the tallest building in Austin\, enjoy barbecue from the oldest BBQ joint in Texas\, and talk advertising and design with the smartest folks in the business.
CATEGORIES:PARTY
LOCATION:Frost Bank Building (17th Floor)\, 401 Congress
SEQUENCE:0
UID:291bb4349e44ed1e8b5abd1575aea70a@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T013000Z
DTEND:20090317T040000Z
SUMMARY:Blurb Party
DESCRIPTION:Join fellow Blurbarians at the Tap Room for a rockin time. Aside from the usual free drinks\, we'll have a sweet nacho bar and a slew of special guests. More info to come - check out the Blurb blog for all SXSW details as they're announced!
CATEGORIES:PARTY
LOCATION:The Tap Room at Six\, 117 W. 4th St.\, Austin TX
SEQUENCE:0
UID:a1a8ae0afcac2282d9c1d52bd6783e44@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T020000Z
DTEND:20090317T070000Z
SUMMARY:Decider Party
DESCRIPTION:The Onion and The Barbarian Group team up again. This time\, to celebrate Decider.com\, the new website from the editors of the A.V. Club. Featuring performances from The Wooden Birds\, The Lemurs\, Low Line Caller\, and Eugene Mirman.
CATEGORIES:PARTY
LOCATION:The Mohawk\, 912 Red River St
SEQUENCE:0
UID:8dd2fe151a3169967ac71f2485fe11a4@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T023000Z
DTEND:20090317T053000Z
SUMMARY:Mashable Party
DESCRIPTION:Get ready to rock with music\, drinks\, and all around fun at the Mashable party. We've got some big things in store you won't want to miss. Keep your eyes on Mashable and Mashable's Twitter for more info.
CATEGORIES:PARTY
LOCATION:Six Lounge\, 117 W 4th St
SEQUENCE:0
UID:236eb1af18a20f194fc184e5b5f6b683@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T033000Z
DTEND:20090317T070000Z
SUMMARY:SXNW Party
DESCRIPTION:Acquia\, Blue Flavor\, Rackspace\, and Raincity Studios Present the 4th Annual SXNW Geek Party.
CATEGORIES:PARTY
LOCATION:Iron Cactus\, 606 Trinity St
SEQUENCE:0
UID:cc29e22ae0aa04f96e9c665356b1feda@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T150000Z
DTEND:20090317T160000Z
SUMMARY:Photojournalism in 2009 and The Big Picture
DESCRIPTION:In recent years\, increased bandwidth and Flash video players have led to an explosion of video on the web - but still photography still offers a lot\, especially when you can take advantage of the same bandwidth and large screen size that web video assumes. Launched in June of 2008\, The Big Picture ( http://boston.com/bigpicture ) a news photo blog\, has resonated with its growing audience\, and the...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:de2a87da7c8517706b7061865fbfacdd@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901330
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T160000Z
DTEND:20090317T163000Z
SUMMARY:Neuro Web Design: What Makes Them Click?
DESCRIPTION:Why do people decide to buy a product online? Register at your web site? Trust the information you provide? Neuro Web Design applies the research on motivation\, decision-making\, and neuroscience to the design of web sites. You will learn the unconscious reasons for people's actions\, how emotions affect decisions\, and how to apply the principles of persuasion to design web sites that encourage user...
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:7ecff956b00a6bdca799a5711c926ad9@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0901347
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T163000Z
DTEND:20090317T173000Z
SUMMARY:Getting Things Done the Simple Way
DESCRIPTION:There are dozens of applications promising to help you get things done. But most are complex and proprietary\, better adapted for fiddling than actually working. Learn how to apply David Allen's "Getting Things Done" using plain text\, paper\, and the email and calendar you are already using.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:c3452616449ad8655a69fafe2a6d6006@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900287
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T190000Z
DTEND:20090317T200000Z
SUMMARY:Behind the Scenes with Mad Men on Twitter
DESCRIPTION:How did characters from a show based in the analog 1960s fast foward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson\, Betty Draper and Roger Sterling discuss how it happened\, why it happened and--most importantly-- what does it mean for the future of entertainment branding?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:1cd0f8ef38ec3d708291c0ca90456864@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901417
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T190000Z
DTEND:20090317T200000Z
SUMMARY:Tuesday Keynote: Chris Anderson / Guy Kawasaki Conversation
DESCRIPTION:In 2006\, Chris Anderson introduced the concept of the Long Tail. His soon-to-be released book will talk about the power of free. Will his theories stand up to the tough questions of venture Silicon Valley venture capitalist Guy Kawasaki?
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:6dc297d561c8f1f858f61f8056119462@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901400
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T203000Z
DTEND:20090317T213000Z
SUMMARY:Designing Change in America
DESCRIPTION:The Designing Change in America panel will discuss the Obama "brand"\, it's birth\, it's evolution\, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:0551dc491bf49c5b0ed53d41c3d437ff@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901364
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T203000Z
DTEND:20090317T213000Z
SUMMARY:Surviving Scandal: How to Manage Negative Attention in the Internet Age
DESCRIPTION:With the advent of all-on\, all the time Internet attention\, there's a very high likelihood of someone in your company doing something to attract negative attention to your organization. This panel will help you rise above your mistakes and take advantage of the spotlight cast upon your presence. The moderator is a former gossip columnist who knows exactly what to do\, and not do\, to gain attention....
CATEGORIES:PANEL
LOCATION:Hilton\, Room B
SEQUENCE:0
UID:589f603f064bab0d8023c5758633b88f@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900992
END:VEVENT
BEGIN:VEVENT
DTSTART:20090317T220000Z
DTEND:20090317T230000Z
SUMMARY:Who Will Check My Email After I Die?
DESCRIPTION:Ever wondered what will happen to your digital existence after you die? E-mail\, images\, domain names\, social networking content - do you want to leave it behind\, "bequeath" it\, or delete it? Come discuss legal\, technical\, and philosophical issues that will define your death and your digital afterlife.
CATEGORIES:PANEL
LOCATION:Austin Convention Ctr\, Room 16AB
SEQUENCE:0
UID:f4a2222e35bfe25e3d3c8701133090b6@ericflem04.sxsw2009.sched.org
URL:http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900572
END:VEVENT
BEGIN:VEVENT
DTSTART:20090318T000000Z
DTEND:20090318T060000Z
SUMMARY:SXSWi Closing Party (Media Temple)
DESCRIPTION:Hot new venue with lots of surprises in store. Be sure to stick around for this end-of-festival blow-out.
CATEGORIES:PARTY
LOCATION:La Zona Rosa\, 612 W 4th St
SEQUENCE:0
UID:61589fb770a43b6fc6194c2fa7f591b3@ericflem04.sxsw2009.sched.org
URL:http://www.sxsw.com/interactive/parties_and_lounges
END:VEVENT
END:VCALENDAR