10:00 AM
to 11:00 AM

Accessible Flash and Flex Applications
66 Attendees
Location Hilton
About  Developers are increasingly interested in delivering accessible applications that use Flash-based technologies but are uncertain as to what is possible and how to develop and test their applications. This panel will look at best practices and examples, and share information on what's new in Flash accessibility.
Speaker Info  (Sr Prod Mgr Accessibility, Adobe), Alaric Cole (Sr Flash Platform Engineer, Yahoo!), Thea Eaton (Founder, DoodleDoo), Niqui Merret (Jade Hopper)

10:00 AM
to 11:00 AM

Being a UX Team of One
216 Attendees
Location Austin Convention Ctr
About  What's the best way to evolve design ideas quickly? Get together with other designers and brainstorm. The second best way? Adapt the methods of larger UX groups to a team of one. Learn how in this presentation, which shares lightweight techniques for quick and effective brainstorming on your own.
Speaker Info  Leah Buley (Experience Designer, Adaptive Path)

10:00 AM
to 11:00 AM

Ditch the Valley, Run for the Hills
89 Attendees
Location Austin Convention Ctr
About  Many Austinites believe entrepreneurs are no longer required to be in the Valley. This debate will cover where you should start your startup and why.
Speaker Info  John Erik Metcalf (co-founder, Conjunctured), (CEO, Brazen Careerist), (Hyper9), (Consultant Intl Business, Youku.com), (Managing Dir, Fast Company TV )

10:00 AM
to 11:00 AM

Edupunk: Open Source Education
89 Attendees
Location Austin Convention Ctr
About  DIY teachers around the world are using open source course management systems, open access textbooks, and other open source tools to buck the chains and limitations of corporate education software. This panel of edupunks will rock the show by discussing the movement, its challenges, and its future.
Speaker Info  Dave Lester (Center for History & New Media), Jim Groom (Instructional Technologist, University of Mary Washington), Gardner Campbell (Baylor University), Stephen Downes (Researcher, National Research Council Canada), Barbara Ganley (Dir, Digital Explorations)

10:00 AM
to 11:00 AM

Is Spec Work Evil? The Online Creative Community Speaks
137 Attendees
Location Austin Convention Ctr
About  The 'no-spec' movement has long held sway in the design community but the web has created a new model for design that allows a freer exchange of ideas and inspiration ?€” and more ways to enter the design profession than ever before. What does social creativity look like?
Speaker Info  Mike Samson (crowdspring.com), David Carson (davidcarsondesign), Jeff Howe (Editor, Wired Magazine), Jeffrey Kalmikoff (Chief Creative Officer, skinnyCorp/Threadless), Jeremiah Owyang (Analyst, Forrester)

10:00 AM
to 11:00 AM

Neocartography: Mapping Design and Usability Evolved
121 Attendees
Location Hilton
About  Designers are dropping maps into their applications with little concern for usability or design and users are getting "Google Map fatigue". We need to move beyond the simple pin-dropping and consider appropriate mapping interfaces. This panel will look at the current and emerging tools to provide compelling geographic interaction and visualization.
Speaker Info  Andrew Turner (Mapufacture), Michal Migurski (CTO, Stamen Design), David Heyman (Axis Maps LLC), Elizabeth Windram (Senior User Experience Designer, Google)

10:00 AM
to 11:00 AM

No Budget to Low Budget
84 Attendees
Location Austin Convention Ctr
About  You posted to YouTube, 10,000 views on Vimeo, and you're blowing up on blip.tv. What happens when a guerilla filmmaker gets a small budget for a project? What are the most important things to spend that extra money on?
Speaker Info  Meghan Scibona (Producer/Dir, Small Media Extra Large), Kevin Sullivan (Producer, Asia Minor Productions), Felicia Day (Creator, "The Guild"), Michael Nigro (Writer/Dir, Partially Submerged), Jason Nunes (Writer, Small Media Extra Large)

10:00 AM
to 11:00 AM

Playing On! Interface Lessons from Games
95 Attendees
Location Austin Convention Ctr
About  Games live or die by their interface. A modern video game is a complex, layered world of information, social interactions, rules and controls - yet, even young kids can master them.So what interface lessons can the web-world learn from games? We will give you 10.
Speaker Info  Jake Cressman (Sr User Experience Producer, CISCO Media Solutions Group), Matthew Franklin (Independent Creator), Nicole Lazzaro (Pres, XEODesign Inc), Brian Robbins (Studio Head Fuel Games Denver, Fuel Industries), John Mark Josling (Interaction Designer, eBay Inc)

10:00 AM
to 11:00 AM

Tangible Interactions in Urban Spaces
121 Attendees
Location Austin Convention Ctr
About  The transition from physical to virtual spaces means that there is less opportunity to physically interact in public spaces. Historically public spaces were used for celebration, today they are used for anonymous mobile calls. We would like to explore the ways in which the tangible aspect of physical space might be re-introduced into our virtual interactions through an exploration and discussion of - among other things - responsive architecture.
Speaker Info  Mouna Andraos (Electronic Crafts), Francesca Birks (Foresight Sr Analyst, Arup), Molly Wright Steenson (Girlwonder, Princeton University School of Architecture), Ben [neb] Cerveny (Strategist & Advisor, AFK Stamen Gamelayers etc)

10:00 AM
to 11:00 AM

That's Not My Name: Beating Down Online Misogyny
56 Attendees
Location Austin Convention Ctr
About  This panel explores the complex and violent ways that women are treated online, specifically feminists when they speak publicly about politics. Presenting some of the lead feminist voices on the internet we will discuss and share our war stories while offering tips for how to survive the anti-feminist internet.
Speaker Info  Ann Friedman (Editor, Feministing.com), Amanda Marcotte (Exec Editor, Pandagon.net), Samhita Mukhopadhyay (Editor, Feministing.com), Cecily Walker (Web Svcs Librarian, Vancouver Public Libary)

10:00 AM
to 11:00 AM

VC Secrets: Plan B for Fundraising
108 Attendees
Location Austin Convention Ctr
About  Entrepreneurs, angels and VCs all doling out secrets they've learned from the trenches. This lightning round robin of tips will include bite size tid-bits of insider techniques, strategies and ideas on what entrepreneurs need to prepare when courting VCs. Follow on twitter at "#vcSecrets
Speaker Info  Larry Chiang (Pres/CEO, duck9.com), Ken Howery (Managing Partner, Founders Fund), Sharon Wienbar (Managing Dir, Scale Venture Partners), Rob Hayes (Partner, First Round Capital)

10:00 AM
to 11:00 AM

Version Control: No More Save As...
151 Attendees
Location Hilton
About  No longer something just big companies do, version control can be just as useful for small teams and even one-man bands. This panel will discuss what tools are available, differing approaches to controversial topics like branching, and whether to use hosted or in-house.
Speaker Info  Matt Mullenweg (Automattic/WordPress), Karen Nguyen (Web Developer, Yahoo!), Zach Nies (VP Prod Dev, Rally Software Development), Joe Pezzillo (joepezzillo.com), Derek Scruggs (SurveyGizmo)

10:00 AM
to 10:30 AM

West of Eden: The End of Innocence at Apple Computer
42 Attendees
Location Austin Convention Ctr
About  It seems unthinkable today - but nearly a quarter-century ago, when personal computers were still new and everybody listened to music on a Walkman, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he'd built. Apple had been the archetype of a New Age in American business, a company started in a garage by two California whiz kids who took as their emblem the "perfect fruit," the symbol of knowledge since the Garden of Eden. Yet it was quickly evolving into the Fortune 500 corporation that would drive out its founders and replace them with a pin-striped East Coast marketing executive. What was behind such a move? West of Eden ? a national best-seller when it was first published in 1989, now updated with a new introduction that links these events to the present - tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. High-level power struggles, executive paranoia, corporate intrigue - these were far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It is a story of America in the '80s, when computers seemed threatening, when conformity ruled in the corporate suites, when a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.
Speaker Info  Frank Rose (Contributing Editor, Wired Magazine)

10:30 AM
to 11:30 AM

Social Media Marketing
222 Attendees
Location Austin Convention Ctr
About  If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Speaker Info  (VP/ Co-Founder, Digital Voodoo Inc)

11:30 AM
to 12:30 PM

AJAX Accessibility: An ARIA Duet
64 Attendees
Location Hilton
About  Accessible Rich Internet Applications (ARIAs) are not just possible but freely obtained through open source techniques. ARIA developer Becky Gibson will demonstrate ARIA coding techniques and existing toolkits to solve real world challenges posed by accessible technology advocate Sharron Rush.
Speaker Info  Sharron Rush (Exec Dir, Knowbility.org), Becky Gibson (Web Accessibility Architect, IBM)

11:30 AM
to 12:30 PM

Blackboards or Backchannels: The Techno-Induced Classroom of Tomorrow
118 Attendees
Location Austin Convention Ctr
About  The traditional classroom: obsolete? Chalkboards, lectures, and even teachers may be on their way out as social technology enters the classroom. How do kids want technology integrated into the curriculum? Or do they even want it? Five students speak out to debate the potential for Wikis, backchannels, and social tech, and dispute tomorrow's r/evolution in teaching and learning.
Speaker Info  Alex Leavitt (Boston University), Kelly Sutton (Founder, HackCollege), Kabren Levinson (Philosopher, Technologist, Artist, Bard College), Archana Ramachandran (Campus Ambassador, Radar/Tiny Pictures/UT Austin), Diana Kimball (The Digital Natives Project, Harvard College)

11:30 AM
to 12:30 PM

Branded Entertainment: Brands Driving Content
124 Attendees
Location Austin Convention Ctr
About  Television and Radio stations were invented to deliver advertising content to consumers. How are today's companies and artists working together to bring their messages to the world. Are advertisers taking advantage of filmmakers or are filmmakers using these new revenue streams to bankroll their art?
Speaker Info  Jess Search (CEO, Channel 4 BRITDOC Foundation), Karol Martesko-Fenster (GM/Publisher , Babel Networks Ltd), Sara Pollack (YouTube), (Pres1, IFC/Sundance Channel), Kent Rees (VP, Mktg, IFC)

11:30 AM
to 12:30 PM

Breaking Boundaries: Mobile Web Access in Emerging Economies
73 Attendees
Location Austin Convention Ctr
About  In many regions, the mobile phone is the primary tool for Web access. As mobile Web connections increase in developing nations the impact will be significant. This panel examines the differences between mobile Web access in developing and developed regions and how the mobile Web can affect social development.
Speaker Info  G Kofi Annan (Principal, Annansi LLC), Charles McCathieNevile (Chief Standards Officer, Opera Software), Matt Womer (Mobile Web Initiative Lead Americas, World Wide Web Consortium), David Rogers (OMTP Ltd)

11:30 AM
to 12:30 PM

Can Social Media End Racism?
45 Attendees
Location Austin Convention Ctr
About  The tangled issues of race and privilege in our society come to a boiling point on the internet. Exploring the complicated place of race in society, this presentation examines the ideas of race in the digital environment with a specific focus on social media.
Speaker Info  Kety Esquivel (New Media Mgr, NCLR), Jay Smooth (Ill Doctrine), Phil Yu (Angry Asian Man), Latoya Peterson (Editrix, Racialicious.com)

11:30 AM
to 12:30 PM

Design for the Wisdom of Crowds
276 Attendees
Location Austin Convention Ctr
About  People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, concentrating on how to design websites that empower people to work together to create something truly awesome.
Speaker Info  Derek Powazek (Grand Poo-Bah, Powazek Productions)

11:30 AM
to 12:30 PM

EA Dead Space: A Deep Media Case Study
59 Attendees
Location Austin Convention Ctr
About  This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official 'street date' launch.
Speaker Info  Ian Schafer (CEO, Deep Focus), Chuck Beaver (Sr Producer, Electronic Arts), Andrew Green (Online Mktg Mgr, Electronic Arts), Frank Rose (Contributing Editor, Wired Magazine), Ben Templesmith (Dir, Singularity7)

11:30 AM
to 12:30 PM

How to Create a Great Company Culture
164 Attendees
Location Hilton
About  Talk with other successful entrepreneurs about the do's and don'ts of building a company culture. Take home a list of specific ideas you can implement to make your employees perform better and increase their loyalty. What's the rationale behind providing free drinks, catered meals or free cab rides? How much strategy and financial information is appropriate to share with the entire company? Can employees work from home? How do you celebrate your successes? Find out what really works and what is just a waste of time and money.
Speaker Info  (CMO, BazaarVoice), Jason Black (CEO/Chairman of BOD, Boundless Network)

11:30 AM
to 12:30 PM

Journey to the Center of Design
216 Attendees
Location Austin Convention Ctr
About  User-centered design was born in the 1980s, amidst a world filled with frustration with blinking VCR clocks and computer command lines. Up until this time, developers focused on making the devices work, giving little heed to how they'd be used. Terms like "user friendly" and "easy to use," buzzwords for the UCD movement, soon became as common as "new and improved" on laundry soap.Fast forward 25 years and it now seems the foundations of user-centered design are now disintegrating. Notable community members are suggesting UCD practice is burdensome and returns little value. There's a growing sentiment that spending limited resources on user research takes away from essential design activities. Previously fundamental techniques, such as usability testing and persona development, are now regularly under attack. And let's not forget that today's shining stars, such as Google, Facebook, Twitter, and the iPod, came to their success without UCD practices.Is it time for user-centered design to evolve into something else? Or is there something else happening in our world of experience design that makes UCD obsolete? Should something else occupy the center of design?These are just the questions that Jared Spool likes to answer. We guarantee a journey that shouldn't be missed.
Speaker Info  Jared Spool (Founding Principal, User Interface Engineering)

11:30 AM
to 12:30 PM

Kick-Ass Mash-Ups with Punk Rock APIs
106 Attendees
Location Hilton
About  Tired of re-inventing the wheel? Wish there was a single grand unified API layer over everything? In this panel we'll gather data from a dozen different popular sites and services and present it all under a single API, using nothing but stone knives, bear skins, free online tools, and client-side JavaScript.
Speaker Info  Kent Brewster (Web Guy, Yahoo!)

11:30 AM
to 12:30 PM

Making Whuffie: Raising Social Capital in Online Communities
211 Attendees
Location Austin Convention Ctr
About  This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.
Speaker Info  Tara Hunt (Intuit)

11:30 AM
to 12:30 PM

Moms Who Tech
52 Attendees
Location Austin Convention Ctr
About  Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 (Laptop Magazine, August 2008). Moms are power users of technology and social networking, coding their own websites, texting their babysitters, installing wireless routers, blogging and using Facebook. This panel discussion examines the gadgets and social media moms use to manage their careers,families and friendships.
Speaker Info  Beth Blecherman (Founder, TechMamas.com), Shireen Mitchell (ED, Digital Sisters/Women Wired In)

11:30 AM
to 12:30 PM

OpenID, OAuth, Data Portability and the Enterprise
134 Attendees
Location Hilton
About  The debate over identity, data and authentication is gaining ground in the social networking world. The more difficult discussion regarding enterprises and Web 2.0 has yet to start. Businesses realize that they must protect the data of their company, employees and customers. Join brave leaders from several Web Application companies that are beginning the discussion, ?Are OpenID and OAuth good for the enterprise?"
Speaker Info  Bob Blakely (The Burton Group), Danny Kolke (Etelos, Inc.), Joseph Smarr (Chief Platform Architect, Plaxo Inc), Kaliya Hamlin (Super Hero, Identity Woman)

11:30 AM
to 12:30 PM

Security for the Social Set
33 Attendees
Location Hilton
About  The social web provides rich ground for attackers to exploit; the bigger your site gets, the more likely a target you are. We'll share real-world examples of common attack patterns and how to guard againstthem. Web developers and anyone with a stake in the security of an online product will learn something new and useful.
Speaker Info  Ed Finker (funkatron.com)

11:30 AM
to 12:30 PM

Social Networking in Health: e-Patients, Data & Privacy
57 Attendees
Location Austin Convention Ctr
About  With the rise of social networking in health, the inevitable questions arise about patient's data and privacy. But such networks also allow for aggregating data which can help people spot trends and changes in their own health. This discussion panel will discuss the pros and cons of such networking tools.
Speaker Info  John Grohol (PsychCentral.com)

11:30 AM
to 12:30 PM

Social Patterns and Antipatterns For the Win
134 Attendees
Location Austin Convention Ctr
About  Designing social experiences is harder than it looks. Proven social patterns (Leave Unfinished, Leveling Up, Bozofilter) can help you be more successful. Social antipatterns (Password Antipattern, Ex-boyfriend Bug) are predictable pitfalls.Learn from the hard-won lessons of others to foster successful, fun, productive online social experiences.
Speaker Info  Christian Crumlish (Pattern Detective, Yahoo!), Erin Malone (Principle, Tangible User Experience)

11:30 AM
to 12:30 PM

Taking Responsibility for the Quality of Your Life
101 Attendees
Location Austin Convention Ctr
About  How can we live so that the things that drive us to be great don't make us miserable every step of the way? Most quality of life talks focus on how managers can improve the lives of their staff, but this discussion will look at the perspective of everyone else - covering ways to think about goals, expectations, boundaries, and how to take control of your own personal happiness. Come share your methods for seeking the elusive zen of work/life balance.
Speaker Info  Brian Yeung (User Experience Program Manager, )

11:30 AM
to 12:30 PM

Violating the Warranty on Your Touch Computing Device
51 Attendees
Location Austin Convention Ctr
About  Simple touch computing is taking the world by storm in desktop, mobile, and environmental computing. The best and brightest are taking their gloves off, drawing inspiration from Star Wars to James Bond, and going beyond the conventional bounds of touch computing. See what design and technology leaders are doing next with technology like Microsoft Surface and other touch computer platforms. This panel is sponsored by Microsoft.
Speaker Info  Chris Bernard (User Experience Evangelist, Silverlight/Microsoft), Joe Engalan (Dir of Dev, Vectorform), Erik Klimczak (Creative Dir, Clarity Consulting), Joe Olsen (CEO, Phenomblue), Dan Thompson (Developer, Silverlight (PP)/Manifest)

11:30 AM
to 12:30 PM

Why Is Professional Blogging Bloodsport for Women?
67 Attendees
Location Austin Convention Ctr
About  For professional female bloggers, writing online can get painfully personal - and so can the criticism. Oversharing, sex-blogging, fameballs, Tumblettes, Jezebelism - why is it (still) so difficult to be a woman online?
Speaker Info  Rebecca Fox (Managing Editor, mediabistro.com), Rachel Sklar (Abrams Research/The Daily Beast/Charitini)

2:00 PM
to 3:00 PM

CSS3: What's Now, What's New and What's Not?
273 Attendees
Location Austin Convention Ctr
About  This panel explores how major browsers implement CSS3. The focus is on finding effective and efficient methods for developers to unleash their creativity while maintaining cross-browser compatibility. The panel covers current implementations, future plans from the major browser vendors and some discussion of the current progress on the standard itself.
Speaker Info  Molly Holzschlag (Pres, Opera Software), David Baron (Mozilla), Hakon Wium Lie (Opera Software), Sylvain Galineau (Program Mgr, Microsoft)

2:00 PM
to 6:00 PM

Society of Digital Agencies (SoDA) unConference
47 Attendees
Location Austin Convention Ctr
About  "The Inflection Point - How the recent changes in technology, culture and economics are changing the game." Join us in a casual setting and lend your thoughts and opinions to these important discussions in this interactive session.

2:00 PM
to 3:00 PM

Sunday Keynote: Stephen Baker / Nate Silver Interview
495 Attendees
Location Austin Convention Ctr
About  Fivethirtyeight.com was one of the biggest winners in the 2008 November election, successfully predicting the Obama landslide. Veteran BusinessWeek columnist Stephen Baker talks with Nate Silver, the man who's statistical analysis powered the site.
Speaker Info  Stephen Baker (The Numerati, BusinessWeek), Nate Silver (Founder&Pres, fivethirtyeight.com)

2:00 PM
to 3:00 PM

Tips and Tricks for Making the Most of Creative Suite 4
108 Attendees
Location Austin Convention Ctr
About  Join Greg Rewis, author and industry-renowned Adobe evangelist, to learn how to get the most out of Creative Suite 4. Greg will show you hidden features in Photoshop, Flash, Dreamweaver, and more. During his performance, and it will be a performance I'm sure, he'll also show you his favorite time-saving tips and tricks, and who knows what else you'll walk away with ? hint. hint. You certainly won't want to miss this fun and informative session. This panel is sponsored by Adobe.
Speaker Info  Greg Rewis (Creative Solutions Evangelism, Adobe), (Evangelist, Adobe)

3:00 PM
to 3:30 PM

Learning Rails
80 Attendees
Location Austin Convention Ctr
About  While most books written about Rails cater to programmers looking for information on data structures, "Learning Rails" targets web developers whose programming experience is tied directly to the Web. Rather than begin with the inner layers of a Rails web application--the models and controllers--this unique book approaches Rails development from the outer layer: the application interface. You'll learn how to create something visible with Rails before reaching the more difficult database models and controller code. With "Learning Rails," you can start from the foundations of web design you already know, and then move more deeply into Ruby, objects, and database structures. This book will help you: Present web content by building an application with a basic view and a simple controller, while learning Ruby along the way Build forms and process their results, progressing from the simple to the more complex Connect forms to models by setting up a database, and use Rails' ActiveRecord to create code that maps to database structures Use Rails scaffolding to build applications from a view-centric perspective Add common web application elements such as sessions, cookies, and authentication Build applications that combine data from multiple tables Create simple but dynamic interfaces with Rails and Ajax. Once you complete "Learning Rails," you'll be comfortable working with the Rails web framework, and you'll be well on your way to becoming a Rails guru.
Speaker Info  Simon St Laurent (Editor, O'Reilly Media)

3:30 PM
to 4:30 PM

Appfrica: How Web Applications Are Helping Emerging Markets Grow
88 Attendees
Location Austin Convention Ctr
About  Everything we thought we knew about Africa is wrong. Technology is leading growth, developmental aid is hurting it. The continent is incredibly rich while the people remain poor. How is technology (specifically the web and mobile devices) changing the narrative of sustainable economic growth in the African diaspora?
Speaker Info  Jonathan Gosier (Dir, Appfrica), Erik Hersman (Co-founder, Ushahidi), David Kobia (Ushahidi), Rose Shuman (Founder, Open Mind - Question Box), TMS Ruge (Founder, Project Diaspora)

3:30 PM
to 4:30 PM

Designing Our Way Through Web Forms
203 Attendees
Location Hilton
About  Although forms make the Web go around, they are often ugly due the generic way in which browsers display them, not to mention irritating to our site's visitors when they don't work as expected. In this session, panelists will provide specific details on ways to successfully create compelling forms for your users.
Speaker Info  Christopher Schmitt (Web Design Specialist, Heat Vision), Eric Ellis (VP Sr Designer, Bank of America), Kimberly Blessing (Senior Web Development Manager, Comcast Interactive Media)

3:30 PM
to 4:30 PM

From Flickr and Beyond: Lessons in Community Management
402 Attendees
Location Austin Convention Ctr
About  Companies across industries are developing and fostering online communities, recognizing the benefits of connecting with customers on the Web. Unfortunately, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities.
Speaker Info  Heather Champ (Dir of Community, Flickr), Mario Anima (Dir Online Community, Current TV), Matthew Stinchcomb (VP Community, Etsy Inc), Jessamyn West (Dir of Operations, MetaFilter), (YouTube)

3:30 PM
to 4:30 PM

Game Design Competition / Casual Games
46 Attendees
Location Austin Convention Ctr
About  The Casual game design category from the 2009 ScreenBurn at SXSW Game Design Competition will have an hour-long panel, composed of four professional and modern game industry experts, to judge and provide meaningful game design feedback. Each of the four finalists will present a 5 minute PowerPoint or Keynote presentation followed by 5 minute Q&A by the panelists. This is intended to be an accelerated simulation of what companies endure when pitching game concepts to publishers. Finally, a grand prize winner in each category will be determined by jury vote and audience reaction. The winner of the competition will be interviewed by attending press, and will be featured in a conversation with an industry professional at Studio SX on Monday, March 16.
Speaker Info  (Ubisoft), (Arkane Studios), (CEO, Divide by Zero Games)

3:30 PM
to 4:30 PM

Get Me Rewrite! Developing APIs and the Changing Face of News
101 Attendees
Location Austin Convention Ctr
About  In the past year, several major media producers have rolled out APIs to open up and remix their content. This panel assembles several noted developers of media APIs to discuss their experiences with the process: the technical hurdles, the internal arguments, the surprising ways in which people have discovered new ways of looking at the news.
Speaker Info  Jacob Harris (Sr Software Architect, The New York Times), Brad Stenger (Research Dir, Wired.com), Daniel Jacobson (Dir of Application Dev, National Public Radio), John Donovan (Founder, Daylife)

3:30 PM
to 4:30 PM

iPhone Development for Experienced Web Developers
135 Attendees
Location Hilton
About  A technology case study of combining an online Web service API with a native iPhone application. Specifically for experienced Web developers, we'll provide an introduction to Objective C and the iPhone platform, and cover technical details from the Web services API design to URL loading and parsing on the iPhone.
Speaker Info  Jordan Lev (Sr Web Developer, Babcock & Jenkins), Joshua Siler (VP Technology, Babcock & Jenkins)

3:30 PM
to 4:00 PM

Kaimira
11 Attendees
Location Austin Convention Ctr
About  High over China, twelve-year-old Mei travels with the Sky Village, a community of hot-air balloons floating above an Earth where animals battle robots for control. Beneath the ruins of Las Vegas, thirteen-year-old Rom is commandeered to fight biotech creatures forthe entertainment of a mercenary crowd. Mei and Rom have never met, but they both carry the Kaimira gene, entwining aspects of human, beast, and machine within their very DNA. They must find the courage to balance the powers that lurk within -- and overcome terrifying outside forces -- if they are to survive and save the ones they love.In a future where people live in hot air balloons and in underground cities children must find the courage to balance the powers that lurk within if they are to survive and save the ones they love.
Speaker Info  Chris Rettstatt (Dir of Story Dev, Star Farm Productions)

3:30 PM
to 4:30 PM

Marketing Meets New Media: Building Your Audience Online
154 Attendees
Location Austin Convention Ctr
About  How are filmmakers, musicians, and artists building their brand online in today's crowded New Media environment? Increasingly, it has become an artists' own imperative to promote themselves, as distributors pay more attention to the bottom line and less to building the profile of the filmmaker. If you have to take matters into your own hands, what are the techniques for building and maintaining a loyal audience of fans online? What resources are at your disposal and how are social networking sites like Facebook organizing a new generation? Join moderator Scott Kirsner (Editor, CinemaTech / Author, "The New Digital Audience") and learn how to capitalize on big opportunities at the click of a mouse.
Speaker Info  Burnie Burns (Rooster Teeth Productions), Scott Kirsner (Editor, CinemaTech), Brett Gaylor (Filmmaker, RiP: A Remix Manifesto), Jonathan Coulton (Jonathan Coulton), Natasha Wescoat (Artist/Blogger, Natasha Wescoat Inc), Markos Moulitsas (Kos Media)

3:30 PM
to 4:30 PM

Mashup Spirituality & The Belief Buffet
31 Attendees
Location Austin Convention Ctr
About  For those burned-out on organized religion, the web allows us to customize our belief systems and personalize faith. Is this Spiritual Evolution? Or the end of Sacred? (HugNation @end)
Speaker Info  John Styn (Digital Explorer, lifestudent.com)

3:30 PM
to 4:30 PM

Old Media Finds New Voice Through Twitter
132 Attendees
Location Austin Convention Ctr
About  Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media?
Speaker Info  Robert Quigley (Internet Editor, Austin American-Statesman), Daniel Honigman (Tribune Interactive)

3:30 PM
to 4:30 PM

Post Standards: Creating Open Source Specs
59 Attendees
Location Hilton
About  Many of the most interesting new formats on the web are being developed outside the traditional standards process; Microformats, OpenID, OAuth, OpenSocial, and originally Jabber ?€” four out of five of these popular new specs have been standardized by the IETF, OASIS, or W3C. But real hackers are bringing their implementations to projects ranging from open source apps all the way up to the largest companies in the technology industry. While formal standards bodies still exist, their role is changing as open source communities are able to develop specifications, build working code, and promote it to the world.It isn't that these communities don't see the value in formal standardization, but rather that their needs are different than what formal standards bodies have traditionally offered. They care about ensuring that their technologies are freely implementable and are built and used by a diverse community where anyone can participate based on merit and not dollars. At OSCON last year, the Open Web Foundation was announced to create a new style of organization that helps these communities develop open specifications for the web. This panel brings together community leaders from these technologies to discuss the "why" behind the Open Web Foundation and how they see standards bodies needing to evolve to match lightweight community driven open specifications for the web.
Speaker Info  David Recordon (Six Apart Ltd), Dawn Foster (Consultant/Owner, Fast Wonder), Eran Hammer-Lahav (Yahoo!), David Rudin (Microsoft), Dare Obasanjo (Program Mgr, Microsoft)

3:30 PM
to 4:30 PM

Regional Whuffie Building: Attracting Innovation to Your City
62 Attendees
Location Austin Convention Ctr
About  It used to be a given that you need to move to center like Silicon Valley to have a successful startup. Not so much anymore. This panel is about the people who are creating centers of innovation all over North America and how they are doing it.
Speaker Info  Tony Bacigalupo (Co-founder, New Work City), Geoff DiMasi (Principal, P'unk Avenue), Julie Duryea (Owner/Founder, souk (coworking)), Susan Evans (Co-founder & Owner, Office Nomads), Matthew Wettergreen (Founder, Caroline Collective)

3:30 PM
to 4:30 PM

So You Wanna Write a Tech Book?
45 Attendees
Location Hilton
About  "Everyone has a book inside them," the saying goes--but should yours stay there? Panel members, including acquisition editors and best-selling authors (and maybe even an agent), will cover everything you'll need to know so you can submit a proposal for the next big tech best-seller.
Speaker Info  Dori Smith (dori.com)

3:30 PM
to 4:30 PM

Social Media: If You Liked it, Then You Should Have Put a Digg on It...
184 Attendees
Location Austin Convention Ctr
About  ?and then shared it on Facebook, tweeted about it on Twitter with a tinyurl, posted about it on your blog, and made a loyal video consumer testimonial that took off virally on YouTube. Social media is a powerful marketing tool. And that's all well and good for sexy products like slick music videos or the latest purse Jessica Simpson is carrying, but what if you're a traditional marketer from the Fortune 500? What if you are selling tax services? What if you are a retailer who built your success on circulars and print ads? Or a company selling luxury in a recession? Does social media have any business in serious business? We say yes. If you StumbleUpon this session, we'll show you how. This panel is sponsored by Razorfish.
Speaker Info  Chris Bowler (VP Social Media Lead, Razorfish), (Director of Online Marketing, Carnival Cruise Lines), (VP Digital Marketing, H&R Block), (Digital Media Mgr, Avenue A/Razorfish/JCPenney)

3:30 PM
to 4:30 PM

The Web In Higher Education: What's Different?
71 Attendees
Location Austin Convention Ctr
About  Being a web worker in higher education has unique challenges: Shoestring budgets, campus politics, the generation gap between faculty and students, and serving disparate audiences. Come learn about the web in higher education -- and what lessons the higher education web can teach the broader web world.
Speaker Info  Brad Ward (Co-Founder, BlogHighEd.org), Dylan Wilbanks (Web Producer, University of Washington School of Public Health)

3:30 PM
to 4:30 PM

Venture Capital for Long Tail Entrepreneurs
59 Attendees
Location Hilton
About  'Venture Capital for the Long Tail' describes the need for a fundamentally different, economically viable model for creating and funding micro-businesses. Venture capital needs a new model to adapt to declining costs to start businesses, the impact of Generation Y and increased personal and corporate transparency and sharing.
Speaker Info  Taylor Davidson (Unstructured Ventures)

3:30 PM
to 4:30 PM

We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects
162 Attendees
Location Austin Convention Ctr
About  A discussion with a panel of industrial design experts about our complex relationship with the objects that surround us. This panel follows the premiere of "Objectified", a film by director Gary Hustwit examining the role of industrial design in contemporary culture. Moderated by Stuart Constatantine of Core77, the panel will include Mr. Hustwit, Tim Brown of IDEO, Davin Stowell of Smart Design, and New York Times Magazine columnist and author Rob Walker.
Speaker Info  Tim Brown (CEO/Pres, IDEO), Stuart Constantine (Vp, Core77), Gary Hustwit (Director, Objectified), Davin Stowell (CEO & Founder, Smart Design), Rob Walker (Buying In)

3:30 PM
to 4:30 PM

What Do I Do With Myself, Now that the Economy Has Collapsed?
163 Attendees
Location Austin Convention Ctr
About  They say the tech economy ebbs and flows on a 7 year cycle, and if that's true, we're just about over the peak and into the down cycle for companies and employees alike. So what are we to do with ourselves, when it all comes crashing down around us? This panel's been through a downturn or two and will have some specific recommendations about how to get the most out of it, both personally and professionally.
Speaker Info  Andy Baio (Writer/Coder, Waxy.org), Lane Becker (Pres, Get Satisfaction Inc), Ben Brown (Internet Rockstar, XOXCO), Jane Mount (20x200), Michael Sippey (VP Prod, Six Apart Ltd)

3:30 PM
to 4:30 PM

When Worlds Collide: Human Centered Design Meets Agile Development
114 Attendees
Location Austin Convention Ctr
About  What is agile development and how does it work with the human-centered design and research process? Learn how designers and developers can work together in this rapid paced environment.
Speaker Info  Maria Giudice (CEO/Founder, Hot Studio), Alon Salant (Principal, Carbon Five)

3:30 PM
to 4:30 PM

Your Personal Blog is Dead
95 Attendees
Location Austin Convention Ctr
About  Do you Twitter, Flickr, or Facebook? Then you could be guilty of blogicide. Users of those and other social networking applications are accused of helping to kill off the personal blog. And that may not be so bad. In this interactive session, we'll present the evidence. You be the jury.
Speaker Info  Marlynn Schotland (CEO, Mamapreneurs Inc), Alain Schotland (Creative Svcs Supervisor, Standard Insurance Company)

4:00 PM
to 4:30 PM

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
269 Attendees
Location Austin Convention Ctr
About  'The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that, but in doing so, it also unleashes the forces of creative destruction.' - From Crowdsourcing First identified by journalist Jeff Howe in a June 2006 Wired article, 'crowdsourcing' describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise?it's talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you've got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable. Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages. The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems?a cure for cancer, for instance?may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved. The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.
Speaker Info  Jeff Howe (Editor, Wired Magazine)

4:45 PM
to 6:00 PM

HugNation
43 Attendees
Location Austin Convention Ctr
About  Take a few minutes to re-calibrate your spirit and 'Hug it out' with Halcyon! HugNation is a brief moment of shared intention to combat the fear-based media onslaught. Using the web as a framework, people world-wide take a break from the bustle of the week and come together to remember that regardless of what you see on the news, "The world would rather hug you than hurt you." - Make sure to join us just outside room 5C for HugNation.
Speaker Info  John Styn (Digital Explorer, lifestudent.com)

5:00 PM
to 6:00 PM

Are PR Agencies a Dying Breed?
134 Attendees
Location Austin Convention Ctr
About  In a world riddled with ADD, where TMI blogging and DIY reporting are the norm, are PR agencies still relevant? All sides will discuss the Pros & Cons of public relations in the digital age.
Speaker Info  Karly Hand (Owner, Karly Hand), Erin Portman (Consultant, Erin Portman PR), Brian Solis (PR 2.0), Peter Shankman (Pres, HARO)

5:00 PM
to 6:00 PM

Beyond Blogging: Using Your Skills For Bigger and Better Things
84 Attendees
Location Austin Convention Ctr
About  After a couple of years as a professional blogger, I realized I had some new and unique skills. For instance I could: write, promote, analyze traffic and SEO trends, build community, network in the social network and media communities, and much more. Many bloggers don't realize it, but these skills can be used to propel them to other careers. I took the knowledge I gained as a blogger for hire, and founder of the number online community and resource for freelance writers, Freelance Writing Jobs, and used it to land an awesome full time job as BlogTalkRadio's Community Manager. As more businesses realize they need to create an online presence, more jobs for community managers, social networkers, corporate bloggers and more will open up. What skills did you learn while blogging - and how can you use them to advance your career?
Speaker Info  Christina Jones (Community Dir, Beautyfix.com), Deborah Ng (Community Mgr, )

5:00 PM
to 6:00 PM

Digital Narc'ing
40 Attendees
Location Hilton
About  How companies and people are mining data to rat you out and make decisions about you (and everything else).
Speaker Info  Michael Fertik (CEO, reputationdefender.com)

5:00 PM
to 6:00 PM

Game Design Competition / AAA
32 Attendees
Location Austin Convention Ctr
About  The AAA game design category from the 2009 ScreenBurn at SXSW Game Design Competition will have an hour-long panel, composed of four professional and modern game industry experts, to judge and provide meaningful game design feedback. Each of the four finalists will present a 5 minute PowerPoint or Keynote presentation followed by 5 minute Q&A by the panelists. This is intended to be an accelerated simulation of what companies endure when pitching game concepts to publishers. Finally, a grand prize winner in each category will be determined by jury vote and audience reaction. The winner of the competition will be interviewed by attending press, and will be featured in a conversation with an industry professional at Studio SX on Monday, March 16.
Speaker Info  (CEO, Arkane Studios), (VP Business Dev, Foundation 9 Entertainment), Souris Hong-Porretta (VP of Interactive Media, Entertainment Media Ventures), Kain Shin (IGDA)

5:00 PM
to 6:00 PM

How MacGyver Would Do Design Research
194 Attendees
Location Austin Convention Ctr
About  If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water. Learn how to make effective design and UX decisions when resources are limited, be it time or money.
Speaker Info  M Jackson Wilkinson (Viget Labs)

5:00 PM
to 6:00 PM

How Not To Be Evil (Even By Accident)
118 Attendees
Location Austin Convention Ctr
About  Everyone starts with good intentions (well, almost everybody). But when your Net idea goes huge, or the bottom line lurches, we're all tempted to cut corners on that hip "don't be evil" pledge. Panelists from the Electronic Frontier Foundation and elsewhere reveal how you can stop your future self from betraying you, your values -- and your users.
Speaker Info  Danny O'Brien (eff.org), Eva Galperin (Referral Coord, EFF)

5:00 PM
to 6:00 PM

How Social Networks Are Killing the Revolution
172 Attendees
Location Austin Convention Ctr
About  Social networking sites today do as much for real world action as paint on the walls does for the structural integrity of your home. Come discuss how we are creating a false majority-view mentality and how to overcome this to achieve large scale change in the world.
Speaker Info  Steve Swedler (Chief Prod Guy, Gangplank), Jeremy Tanner (@Penguin), Todd Huffman (Nucleator, BIL Conference), Shannon Paul (New Media, Detroit Red Wings)

5:00 PM
to 6:00 PM

Make it So (Sexy): Lustful Design in Mainstream Science Fiction
66 Attendees
Location Austin Convention Ctr
About  As part of their ongoing analysis of interfaces in science fiction, the authors will share and discuss a collection of video clips depicting visions of sex-related technologies in mainstream science fiction. Discussion will address the questions these scenes and what their presence in the larger film or television show.
Speaker Info  Nathan Shedroff (Program Chair MBA in Design Strategy, CCA), Chris Noessel (Sr Consultant, Cooper)

5:00 PM
to 6:00 PM

New Think for Old Publishers
141 Attendees
Location Austin Convention Ctr
About  This is not a discussion of whether ebooks are killing treebooks, or whether it's possible to get cozy with an Amazon Kindle. It's about how participatory culture and the online world interact with good olde book publishing.Clay Shirky, author of Here Comes Everybody, Deborah Schultz, and fellow panelists will share with the audience a variety of perspectives on what's going right and what's going wrong in publishing, assess success of recent forays into marketing digitally, digital publishing, and what books and blogs have to gain from one another. Penguin Group (USA), which houses some 40 plus imprints and publishes an extremely broad variety of physical and digital products?everything from William Gibson's first ebook in the 90's to Michael Pollan's In Defense of Food to Charlaine Harris' Sookie Stackhouse novels (the source for HBO's True Blood)?is deeply involved in exploring ways that old and new media might better collaborate. Audience members are invited to speak up about what they think book publishers could/should be doing to better provide relevant information and content to blogs, websites, and online communities. Come tell old media what you want and how you want it.
Speaker Info  Clay Shirky (ITP), John Fagan (Mktg Dir, Penguin Group (USA)), Deborah Schultz (Founder/Chief Catalyst, deborahschultz.com), Peter Miller (Dir of Publicity, Bloomsbury USA), Ivan Held (Pres GP Putnam's Sons, Penguin Group (USA))

5:00 PM
to 6:00 PM

Pitfalls and Opportunities: How to Fund a Startup
51 Attendees
Location Hilton
About  In an era when venture capital has become reluctant to fund young companies, angel investors have helped keep the startup environment thriving in Central Texas. With comprehensive experience in a wide array of industries, the Central Texas Angel Network (CTAN) offers not only capital, but also guidance and mentorship to innovative entrepreneurs. CTAN is dedicated to providing quality early-stage investment opportunities for accredited Central Texas angel investors by assisting, educating and connecting promising companies with the resources needed to raise money, grow, and succeed in today's business world. Find out what these investors are looking for and what to avoid when seeking outside investments.
Speaker Info  Jamie Rhodes (Chair, Central Texas Angel Network), (Liahona Ventures)

5:00 PM
to 6:00 PM

Sex Ed Online: How Teens Self Savvy
31 Attendees
Location Austin Convention Ctr
About  Information about sexuality is out there as it never was before. How do kids sort through and use it? Bring your questions, fears and hopes and generational quandaries. Sexy prizes for the best questions.
Speaker Info  Karen Kreps (Author, Net Ingenuity), Karen Rayne (Adolescent Sexuality Today)

5:00 PM
to 6:00 PM

Twitter for Marketers: Is It Still Social Media?
250 Attendees
Location Austin Convention Ctr
About  Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.
Speaker Info  Ricardo Guerrero (Founder, Stwittergy.com), Morgan Johnston (Mgr Corp Comm, JetBlue Airways)

5:00 PM
to 6:00 PM

Video Blogging: Turning Wine into Gold
228 Attendees
Location Austin Convention Ctr
About  Gary will be discussing his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging. This can be done through a Q&A or a live taping of the WLTV at SXSW 2009, followed by a Q&A. Gary's rabid fan base will generate a lot of energy and attention at the festival.
Speaker Info  Gary Vaynerchuk (Host/Founder, Wine Library TV), Jenna Wortham (Staff Reporter, New York Times)