10:00 AM
to 11:00 AM

Civic Technologies and the Future of the Internet
90 schedule::attendees
Location Austin Convention Ctr
About  Jonathan Zittrain warns how the migration to closed systems will end innovation on the Internet and facilitate unsettling new kinds of control and offers solutions for avoiding this web lockdown.
  Jonathan Zittrain (Professor of Law, Harvard Law School, Berkman Center for Internet & Society)

10:00 AM
to 11:00 AM

Emerging From a Recession with Emerging Media Intact
97 schedule::attendees
Location Austin Convention Ctr
About  Experience emerging technologies revolutionizing the digital world and glimpse what today would look like if we hadn't developed emerging technology from a few years past. This panel is sponsored by Razorfish.
  David Polinchock (Brand Experience Lab), Patrick Moorhead (Dir Emerging Media, Razorfish)

10:00 AM
to 11:00 AM

Even Faster Web Sites
207 schedule::attendees
Location Austin Convention Ctr
About  Steve is the author of High Performance Web Sites and the creator of YSlow, the Firebug extension. Now working at Google, Steve discusses the next set of best practices he's developed, including advanced techniques for loading JavaScript, where not to place inline scripts, and the importance of using multiple domains to improve web performance.
  Steve Souders (Member of Technical Staff, Google)

10:00 AM
to 11:00 AM

How Not To FAIL At Web Services
118 schedule::attendees
Location Hilton
About  Believe it or not both Amazon and Flickr have failed miserably at Web Services. In this talk we'll take a look at their failures, show how they could be fixed, and show how to properly use REST principles to create Web Services that don't fail.
  Gregg Pollack (Code Monkey & Media Producer, Rails Envy)

10:00 AM
to 11:00 AM

IM Video Journalism
3 schedule::attendees
Location Austin Convention Ctr
About  With video online all the rage, UK-based international award winning video journalist David Dunkley Gyimah deconstructs video journalism and posits his cinematic brand known as IMVJ. Described by Apple Pro as a one man hurricane http://www.apple.com/uk/pro/profiles/gyimah/ Ex BBC David talks technique, workflow, and swift turnaround factual feature making. David Dunkley Gyimah (University of Westminster)
Tags  film panel

10:00 AM
to 11:00 AM

Interactive Beyond the Screen: Branding in Four Dimensions
136 schedule::attendees
Location Austin Convention Ctr
About  This talk covers the future of brand and design innovation in an increasingly fragmented world. It's not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.
  Jamie Monberg (Interactive Dir, Hornall Anderson)

10:00 AM
to 11:00 AM

Is Privacy Dead or Just Very Confused?
161 schedule::attendees
Location Austin Convention Ctr
About  While many assert that "privacy is dead," the complex ways in which people try to control access and visibility suggest that it's just very confused. Rather than throwing the baby out with the bath water, let's discuss people's understanding and experiences of privacy and find ways to 2.0-ify it.
  danah boyd (Researcher, Microsoft Research), Judith Donath (MIT Media Laboratory), Siva Vaidhyanathan (Assoc Professor, University of Virginia), Alice Marwick (PhD Candidate, New York University)

10:00 AM
to 11:00 AM

Making Web Widgets Accessible: Tools and Techniques
75 schedule::attendees
Location Hilton
About  Browser vendors, code library developers, and Ajax gurus demo best practices for making widgets and dynamic web content accessible. You'll also see how they're implementing W3C's new Accessible Rich Internet Applications Suite, WAI-ARIA (nearing completion or done by SXSW 2009!). Get tips and tricks for next generation web accessibility.
  Michael Cooper (Accessibility Prod Mgr, W3C - World Wide Consortium), Shawn Henry (W3C Web Accessibility Initiative (WAI)), Catherine Laws (IBM), Thomas Logan (VP of Product Development, HiSoftware), Richard Schwerdtfeger (Distinguished Engineer, IBM)

10:00 AM
to 10:30 AM

Service-Orient or Be Doomed! How Service Orientation Will Change Your Business
44 schedule::attendees
Location Austin Convention Ctr
About  Have you ever wondered why business books and periodicals rarely talk about technology? Business books do go so far as to credit technology with helping to make businesses work, and the business news covers technology companies, but never talks about the technology itself. Is it because publishers think that technology is just too, well, technical for a business audience? Or because they think that technology isn't a relevant or important topic for business discussions? Or, perish the thought, maybe these business publishers themselves don't discuss technology because they were the jocks back in high school, and technology has always seemed to be of interest only to the nerds.In this book, Service-Orient or Be Doomed! How Service Orientation Will Change Your Business, we take aim at all three of these positions and lay each of them finally to rest. We make the case that technology is vitally important to today's business. Dot-com bubble or not, every company those business periodicals covers technology throughout the organization. In fact, surprisingly for a couple of self-described nerds, the authors speak more about how emotions and human nature trip companies up than technology does but argue for the merging of IT and business and using Service-Oriented approaches as the territory in which to plant the flag of neutrality first. Certainly this book goes a long way toward being the manual that business and IT can use.
  Ronald Schmelzer (ZapThink)

10:00 AM
to 11:00 AM

Strong Gaming Communities: Text vs. Speech
31 schedule::attendees
Location Austin Convention Ctr
About  This panel brings together academics and game designers to fight out the future of the MMO interface. Should text continue to be the default way that people communicate in virtual worlds? Is the spoken word more natural and more laden with emotional cues, or more destructive of the magic circle?
  Matthew Bellows (VP Consumer Svcs, Vivox Inc), Amy Jo Kim (shufflebrain.com), Joe Miller (VP, Platform/Tech Dev, Linden Research Inc), Dmitri Williams (USC), Richard Vogel (Co-Studio Dir, Bioware)

10:00 AM
to 11:00 AM

The Seven Rules for Great Web Application Design
259 schedule::attendees
Location Hilton
About  In this lively and interactive session, Robert Hoekman, Jr., the author of 'Designing the Obvious' and 'Designing the Moment', uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a single bullet point (gasp!).
  Robert Hoekman Jr (CEO/Principal Experience Designer, Miskeeto LLC)

10:00 AM
to 11:00 AM

Tips For Making Ideas Happen
294 schedule::attendees
Location Austin Convention Ctr
About  The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
  Scott Belsky (CEO, Behance)

10:00 AM
to 11:00 AM

Transatlantic Troubleshooting: Getting into Europe's New Media Market
52 schedule::attendees
Location Austin Convention Ctr
About  The European market with over 500 million citizens is an enormous single market, with the UK providing a natural first-step for US companies looking to expand East-wards. After all, we share (pretty much) the same language. Challenging economic times mean the search for lucrative new markets is more important than ever. Quiz the panel and discover what it's like to do business in the UK and Europe, how to find partners, and stay gaffe-free. Get the skinny on the fast-moving tech, mobile and games scene. This panel is sponsored by Chinwag.
  Mike Butcher (UK Editor, TechCrunch), Mike Teasdale (Planning Dir, Chinwag/Harvest Digital), Stewart Townsend (Mgr Startups EMEA, Sun Microsystems), Aleks Krotoski (Sector Champion New Media, Chinwag/UKTI), Nigel Eccles (CEO, Hubdub.com)

10:30 AM
to 11:00 AM

Social Media Marketing
227 schedule::attendees
Location Austin Convention Ctr
About  'Social Media Marketing' is the start of a conversation about marketing communications using social media forms ? including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
  Alan Moore (Founder, Smlxl Ltd)

11:00 AM
to 11:30 AM

Diary of a Sex Fiend: Girl with a One Track Mind
1 schedule::attendees
Location Austin Convention Ctr
  Zoe Margolis (Blogger/Author, Girl With a One-Track Mind)

11:00 AM
to 12:30 PM

Mentors: Managers/Agents
11 schedule::attendees
Location Austin Convention Ctr
About  Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
  Dana O'Keefe (Mgr/Sales Agent, Cinetic Media), Deborah McIntosh (William Morris Independent), Dina Kuperstock (Film Sales, Creative Artists Agency), Rebecca Smith (Independent Film Group, United Talent Agency), (Wild Bunch), (Wild Bunch)
Tags  film panel

11:00 AM
to 11:30 AM

The Digital Future of Philanthropy: Engaging Donors with Online Video
100 schedule::attendees
Location Austin Convention Ctr
About  Non-profit organizations, which rely heavily on creating a relationship and emotional connection with potential donors, are shifting gears by sending out their message through online video. The Web is providing people more opportunities to contribute their time and money than ever before. To stay competitive, non-profits are learning learn to harness the power of the Web to attract and maintain volunteer and donor attention."The Digital Future of Philanthropy: Engaging Donors with Online Video,' is a simple and easy guide to understanding the benefits of utilizing video as part of the marketing mix. Quotes from industry experts are positioned with vivid photographs from the authors' international video assignments.
  Jessica Kizorek (CEO, Kizorek Inc)

11:00 AM
to 12:00 PM

The Incredible Shrinking (Expanding?) Film Critic Profession
23 schedule::attendees
Location Austin Convention Ctr
About  Long-time print film critics are being laid off left and right in the current newspaper crisis. At the same time, thousands of people are weighing in on movies on the Internet. Is this the best time ever for criticism? Or is this the end of an era, with the most qualified and literate critics being fired and retired? And what does all of this mean for independent and arthouse cinema? Professional reviewers from both the Web and traditional newspapers will share their optimistic and pessimistic thoughts.
  Gerald Peary (Dir/Writer, For the Love of Movies:The Story of American Film Criticism), Karina Longworth (Film Blogger, Spout), Scott Weinberg (Managing Editor, Cinematical/FEARnet), Marjorie Baumgarten (Sr Film Editor, Austin Chronicle), Shawn Levy (Film Critic, The Oregonian)
Tags  film panel

11:00 AM
to 12:00 PM

The State of Distribution: What You Need to Know
43 schedule::attendees
Location Austin Convention Ctr
About  It's a challenge to get a distributor to even watch your film, much less buy it. Industry luminaries will explain what buyers are looking for and how movies are disseminated in North America and throughout the world. This is an in-depth exploration of the current market including traditional windows, timing, sequence of rights, and the impact of new philosophies.
  David Garber (Pres/Ceo, Lantern Lane Entertainment), Michael Barker (Pres, Sony Pictures Classics), David Fenkel (Oscilloscope Pictures), Eamonn Bowles (Pres, Magnolia Pictures), (VP Marketing, IFC Films), Keith Leopard (Dir Content, Blockbuster Entertainment)
Tags  film panel

11:30 AM
to 12:30 PM

Blog on Company Time and Get Promoted
90 schedule::attendees
Location Austin Convention Ctr
About  How many bloggers are underutilized in their day jobs? This session shows bloggers how to take over or start their company's blog for instant promotion and industry-wide fame. Learn tools and techniques for taking on the title of Chief Blogging Officer and then making your company's blog a massive success.
  Daniel Hope (Consultant, Tracksuit CEO)

11:30 AM
to 12:30 PM

Bootstrap Your Startup
109 schedule::attendees
Location Hilton
About  Dell, Oracle, Microsoft and Virgin were bootstrap companies that were able to get started without raising traditional venture capital. Bootstrapping is not just capital efficient, it has many other positive influences on your business and your potential to profit from its success. Learn why you should consider the bootstrap method and ask questions of a successful bootstrap entrepreneur.
  Bijoy Goswami (Ceo, Aviri), (Founder, Austin Art Start)

11:30 AM
to 12:30 PM

Change v2
135 schedule::attendees
Location Austin Convention Ctr
About  Obama has awoken a once in a century passion for reform. What will it take to make it work? What would "work" mean?
  Lawrence Lessig (Stanford Law School)

11:30 AM
to 12:00 PM

Cinematic Game Secrets for Creative Directors and Producers
32 schedule::attendees
Location Austin Convention Ctr
About  Cinematography for Games covers the space between the game and film industries by pointing out the most relevant cinematic techniques in today's hottest games, and includes interviews with the game industry's greatest luminaries (including Warren Spector: Creator of one of the original game companies, Origin, Richard Rouse III: Legendary game designer, and Noah Falstein of Game Developer magazine ).The convergence of games and film is a widely discussed and debated topic in the game industry. Many major publishers, along with some high-profile directors (John Woo, James Cameron, Steven Spielberg, Tony Scott) are exploring the middle ground between the industries. This book introduces game producers and directors to the techniques that film producers, directors, and cinematographers have relied on for years.Game developers learn how to create compelling video games by developing quality stories and characters, visualizing scenes within the game through the eyes of a cinematographer, and using tried and true film industry methods for casting, voice-over, direction, and production.The book will also feature screen shots from some of today's hottest titles that illustrate key cinematic concepts, as well as advice from successful game industry professionals already using these techniques.
  Rich Newman (Producer, Elsinore Productions)

11:30 AM
to 12:30 PM

Crash the Server -- How to Market your Movie by Achieving Webisode Awesomeness
40 schedule::attendees
Location Austin Convention Ctr
About  Join Zak Knutson & Joey Figueroa of Chop Shop Entertainment, along with long time collaborator Ming Chen of View Askew Productions, for an interactive workshop on achieving massive media exposure through internet webisodes. From big budget studio films, to low budget independent projects, film distributors have come to rely on the internet and the word of mouth it generates to showcase their products and to build world wide fan bases long before their films hit theatres. View examples of both failed and successful webisodes from past projects, discuss the process of creating a webisode that will deliver butts in seats for the all important opening weekend, and learn to take full advantage of the explosion of internet video distribution that creates new celebrities on a daily basis. This panel is sponsored by Ribbit.
  Ming Chen (Webmaster, View Askew), Joey Figueroa (Producer/Dir, Chop Shop Entertainment), Zak Knutson (Chop Shop Entertainment)

11:30 AM
to 12:30 PM

Creative: Show the Path, Not the Destination
190 schedule::attendees
Location Austin Convention Ctr
About  Join Brendan Dawes, Gary Hustwit and Jim Coudal for three short presentations followed by a discussion on the subject of creating more involving, entertaining, successful projects by structuring them in a way that encourages the audience to be a key part of the process of discovery.Generally speaking you should be pointing your audience in the right direction and then getting the hell out of the way. In film, programming and design, the most satisfying works are those that on their most basic level are created along with an audience, not simply for one.
  Jim Coudal (Coudal Partners), Brendan Dawes (Creative Dir, mN)

11:30 AM
to 12:30 PM

Curating the Crowd-Sourced World
182 schedule::attendees
Location Austin Convention Ctr
About  With all the stuff we weed through online, good filters are crucial. Who's best-suited to determine what's best, curators or the crowd? People have their religion about one or the other, however this panel will focus on the overlap, the grey areas and how curating and crowd-sourcing enrich each other.
  Jen Bekman (CEO, Jen Bekman Projects | 20x200), Paddy Johnson (Editor, Art Fag City), Nion McEvoy (CEO, Chronicle Books), Dustin Hostetler (Special Projects Curator, skinnyCorp), Gina Trapani (Founding Editor, Lifehacker.com)

11:30 AM
to 12:30 PM

Emerging Trends of Mobile Technology
198 schedule::attendees
Location Austin Convention Ctr
About  iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, ?€¦ Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today?€™s lifestyle, discuss emerging technology, and predict national and international trends.
  Rob Gonda (Dir of Mktg Strategy & Analysis, Sapient), Juan-Carlos Morales (Creative Dir, Sapient Interactive)

11:30 AM
to 12:30 PM

From Geek to Peak: Your First Year as a Freelance Geek
62 schedule::attendees
Location Austin Convention Ctr
About  Thomas Myer shares ideas from his new book on how to transform yourself from wage-slave cubicle dweller into a fulfilled, happy, and successful freelance geek. I welcome all PHP developers, Ruby-on-Rails Demigods and Javascript gurus yearning for freedom.
  Thomas Myer (Triple Dog Dare Media)

11:30 AM
to 12:30 PM

How to Talk to Programmers
92 schedule::attendees
Location Austin Convention Ctr
About  Can't talk to your programmers? Can't find a good one? Designers and project managers often complain that they can't communicate with developers. Agencies often have trouble finding good freelancers. Learn how to make your interactions productive instead of painful and leverage programmers instead of living with them.
  Daniel Morrison (Collective Idea)

11:30 AM
to 12:30 PM

iPhone: The New Gaming Platform
89 schedule::attendees
Location Austin Convention Ctr
About  With the launch of iPhone 3G and the App Store, Apple has created a marketplace for developers to innovate with native applications. One of the greatest successes has been with gaming and entertainment titles, and even Apple has been marketing iPhone as a portable gaming device. Will iPhone and iPod touch rival the dominance of Nintendo DS and Sony PSP? Hear from gaming experts who have embraced iPhone as the new gaming platform.
  Raven Zachary (raven.me), Danielle Cassley (Founder VP Prod Dev, Aurora Feint), Brian Greenstone (Head Cheeze, Pangea Software Inc), (Producer, ngmoco)

11:30 AM
to 12:30 PM

Lessons Learned from the Open Source Software
45 schedule::attendees
Location Hilton
About  Open Source Software, once considered revolutionary, has increasingly been accepted as mainstream. In this panel of some of the most experienced open source leaders and analysts, we will explore what has made open source successful and what lessons all businesses can learn from this paradigm shifting technology.
  Michael Cote (Analyst, RedMonk), Neelan Choksi (COO, Lexcycle), (VP & GM Enterprise Delivery, SpringSource), Sara Dornsife (Consultant, )

11:30 AM
to 12:30 PM

Microformats: A Quiet Revolution
182 schedule::attendees
Location Austin Convention Ctr
About  Microformats are quietly changing the landscape of the web, achieving some of the original ideals of the 'semantic web.' In the past year, we've seen increased adoption from web designers and popular web sites, improved browser support for microformats in both Firefox and IE, and search engines beginning to support microformats. Come hear from the leaders who are driving these changes in the industry, and find out what the future holds for microformats. This panel is sponsored by Microsoft.
  Tantek Çelik (tantek.com), Leah Culver (Software Engineer, Six Apart Ltd), Karsten Januszewski (Developer, Microsoft), Glenn Jones (Creative Dir, Madgex), Jeremy Keith (Technical Dir, Clearleft Ltd)

11:30 AM
to 12:30 PM

More Secrets of JavaScript Libraries
136 schedule::attendees
Location Hilton
About  In a reprise from last year's popular panel - the JavaScript libraries authors are getting together again to impart their what they've learned from their experience in developing solid, world-class, JavaScript libraries. Covering everything from advanced aspects of the JavaScript language, to handling cross-browser issues, all the way up to packaging and distribution. A complete set of knowledge for a JavaScript developer.
  John Resig (Mozilla Corporation), Andrew Dupont (Prototype JavaScript Framework), Nate Koechley (Sr Engineer YUI, ), Becky Gibson (Web Accessibility Architect, IBM)

11:30 AM
to 12:30 PM

Nerd Network: Building an Online Community for Developers
22 schedule::attendees
Location Austin Convention Ctr
About  Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.
  Deirdre Walsh (Community & Social Media Mgr, National Instruments), Susan Zellmann-Rohrer (Community Strategy Lead, EMC)

11:30 AM
to 12:30 PM

Not the Same Old Story
193 schedule::attendees
Location Hilton
About  If the web provides so many ways to connect with audiences, why are we all stuck telling the same story with our designs? Hear from a panel of storytelling experts on the importance of narrative and art direction online to break away from static and boring experiences.
  Jason Santa Maria (Creative Dir, ), Daniel Burka (Creative Dir, Digg/Pownce), Nicholas Felton (feltron.com), Emily Gordon (Editor-in-Chief, emdashes.com / printmag.com), Ian Adelman (Design Director, nymag.com)

11:30 AM
to 12:30 PM

Starting Up in Silicon Alley
27 schedule::attendees
Location Hilton
About  You should start you company in New York City.Why? What makes starting up in NYC better than in San Francisco?This panel will feature prominent members of the New York startup community and will focus on the various aspects of starting up a Web 2.0 company in The Big Apple.(This panel will also be at Web 2.0 Expo NY in Sept '08)
  Nate Westheimer (Entrepreneur in Residence, Rose Tech Ventures)

11:30 AM
to 12:30 PM

The Search for a More Social Web
234 schedule::attendees
Location Austin Convention Ctr
About  The Web is not just about information; its about people. In this presentation, Facebook's Dave Morin will discuss the industry's efforts to move toward a more social Web, and how openness can create a better experience for users sharing and connecting across the Web.
  Dave Morin (Facebook Inc)

11:30 AM
to 12:30 PM

What your Startup Can Learn from Barack Obama and Howard Dean
100 schedule::attendees
Location Austin Convention Ctr
About  BarackObama.com made more money online than most startups. So did Howard Dean before him. We've spent so much time talking about what happened, but little about how it applies to you. We will go in depth on their strategies from the top consultants and strategists from the 2008 election cycle. We won't be talking about what happened, but rather about how it applies to you and your startup.
  Jake Brewer (Internet Dir, Energy Action Coalition), Scott Goodstein (CEO, Revolution Messaging LLC), Mary Katharine Ham (Staff Writer, Weekly Standard), Clay Johnson (Dir of Sunlight Labs, Sunlight Foundation), Michael Bassik (Chief Digital Officer, Air America Media)

11:30 AM
to 12:30 PM

Working Alone Sucks: Join the Coworking Revolution.
113 schedule::attendees
Location Austin Convention Ctr
About  The world's workforce is shifting, and geeks are the early adopters. Learn more about how communities of workers are banding together to make their virtual workplace more efficient and exciting through ideas like "coworking".
  Alex Hillman (co-founder, Indy Hall)

12:00 PM
to 12:30 PM

iPhone Programmer's Road Map: A Guided Tour of the Official SDK
138 schedule::attendees
Location Austin Convention Ctr
About  The iPhone SDK Developer's Guide starts by introducing the tools (Xcode, SDK, emulator, IB) and basic application concepts you need to assemble and run your first GUI application. It includes a very quick introduction/review of the Object C programming language, but assumes basic knowledge of C and OO programming.Key idioms and design patterns in an iPhone application will be presented along with coverage of the UIController, MVC, event handler etc. Later chapters cover the standard high level widgets in the iPhone SDK, the events they generate, as well as their standard event listeners. Low level drawing API and touch events will also be covered in addition to iPhone-specific APIs to access mobile. Concise coverage of key data network protocols and data communication libraries and a complete chapter on how to use the Interface Builder to build applications complete this hands-on guide to tapping into the power of the SDK.
  Michael Yuan (eZee Inc)

12:30 PM
to 1:00 PM

Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
180 schedule::attendees
Location Austin Convention Ctr
About  Managing Online Forums is a practical guide to managing online forums, communities and social spaces. It's not a software or programming book; it's strictly about managing people and the community as a whole. What is talked about in this book is not hypothetical - it consists of in use, battle-tested theories and solutions. Real life examples are cited throughout, including actual user guidelines, staff member guidelines and more. For more information, please check out the book website at managingonlineforums.com.
  Patrick O'Keefe (iFroggy Network)

1:00 PM
to 2:00 PM

Alternative Publicity: Grabbin' Eyeballs and Sparking Buzz
51 schedule::attendees
Location Austin Convention Ctr
About  The current state of entertainment media is a dismal one. With film critics taking buyouts, and magazines and newspapers closing left and right, the all important media ink that independent film needs to survive without an advertising budget is also fading. How does a film break out from the pack to get butts in seats and eyeballs on screens? How does a film harness its own content and style to reach its target audiences? Through an examination of general publicity strategies, internet tricks and tactics, and an evaluation of a grassroots publicity plan, the Alternative Publicity panel gives you some tools to use when the New York Times won't return your calls.
  Jessica Edwards (VP, Murphy PR), Negin Farsad (Comedian/Filmmaker, Vaguely Qualified Productions), David Modigliani (Producer/Dir, Crawford), Tommy Pallotta (Producer, ), Curt Ellis (Producer, Wicked Delicate Films)
Tags  film panel

1:00 PM
to 2:00 PM

I Love You, Man: Are You Man Enough to Say It?
173 schedule::attendees
Location Austin Convention Ctr
About  The stars and director of SXSWs 09 opening night film, ILYM gather to give up some "man props" and talk about the film at a special panel about the making of this highly anticipated comedy, which opens in theaters on 3/20. Find out more about the art of "man-dating" from writer / director John Hamburg (Along Came Polly) and stars Paul Rudd (40 Year Old Virgin), Jason Segel (Forgetting Sarah Marshall) and Rashida Jones (The Office).
  Paul Rudd (I Love You, Man), Rashida Jones (I Love You, Man), John Hamburg (I Love You, Man), Jason Segel (I Love You, Man), Mark Olsen (Correspondent, Los Angeles Times), Donald DeLine (I Love You Man/Observe and Report), Jaime Pressly (I Love You, Man), (I Love You, Man)
Tags  film panel

1:00 PM
to 1:30 PM

Information Architecture: Blueprints for the Web
289 schedule::attendees
Location Austin Convention Ctr
About  Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.
  Christina Wodtke (Queen, Boxes and Arrows)

1:00 PM
to 2:30 PM

Mentors: Distributors
6 schedule::attendees
Location Austin Convention Ctr
About  Get some one-on-one face time with people who can decide if a film makes it to a theater near you, to your local video store, or broadcast.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
  Udy Epstein (Principal, 7th Art Releasing), Darren Goldberg (Principal, Atlantic Pictures), Joe Amodei (Pres, Virgil Films and Entertainment), Ryan Kampe (Partner, Visit Films), Rachel Goslins (Dir IDDL, ITVS/PBS), Christian Vesper (SVP Acq & Programming, IFC/Sundance Channel), Dustin Smith (Roadside Attractions)
Tags  film panel

1:00 PM
to 2:00 PM

Mini-Meeting: Contracts & Unions
6 schedule::attendees
Location Austin Convention Ctr
About  Sign on the bottom line. Keeping in accordance with the rules and regulations of the unions. It is all the behind the scenes technicalities that can drive a person insane. Find out what you need to know to have all your i's dotted and t's crossed. Registrants are invited to sign up for panel on the morning of the session.
  Gregory Slewett (Entertainment Atty , Bloom Hergott et al), (Business Mgr, IATSE Local 484)
Tags  film panel

1:30 PM
to 2:00 PM

Speaking in Styles: A CSS Primer for Web Designers
166 schedule::attendees
Location Austin Convention Ctr
About  Do you speak CSS? CSS was developed with designers in mind, and natural language terms are used wherever possible to make it easy to understand and remember. Speaking in Styles teaches Designers the "language" that will be used to take their vision from the static visual comp to the live internet.
  Jason Cranford Teague (Dir of Web Design Standards, Bright Eye Media)

2:00 PM
to 3:00 PM

Opening Remarks: Tony Hsieh
612 schedule::attendees
Location Austin Convention Ctr
About  At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
  Tony Hsieh (CEO, Zappos.com)

2:00 PM
to 3:00 PM

Profit By Mobilizing Your Online Community or Marketplace
113 schedule::attendees
Location Austin Convention Ctr
About  Mobilize and monetize automated communication for your online community. Whether reducing time to a transaction or enhancing your services for your users, Unwired Nation shows you how to go mobile in a way that can create revenue for your business. Come learn from companies that are already profiting from going mobile. This panel is sponsored by Unwired Nation.
  Shawn Bose (Director of Product Strategy, uShip), Derek Johnson (Tatango), Brad King (Author, ), (Centsports), C. Eric Smith (Pres/CTO, UnWired Nation Inc)

2:00 PM
to 3:00 PM

So You Want to be a Game Programmer...
34 schedule::attendees
Location Austin Convention Ctr
About  You've got your computer science degree, and you've been out in the working world, but somewhere, deep down inside, you've really always wanted to make computer games. This talk is intended to inform you on what you need to learn, how to go about learning it, what the dangers are, and how to land that first job in the industry.
  Scott Jennings (Designer, ), Robert Madsen (Lead Programmer, MumboJumbo), Tess Snider (Sr Programmer, Trion World Network), Tim Langdell (CEO/Game Professor, EDGE Games)

3:00 PM
to 4:00 PM

A Conversation with Bob Berney & John Pierson
32 schedule::attendees
Location Austin Convention Ctr
About  With a roster of successes including Pan's Labyrinth, Y Tu Mama Tambien, The Passion Of The Christ, and My Big Fat Greek Wedding, and a career stretching from early exhibition days at the Inwood Theater, Dallas, through IFC Films, to founder/president of Newmarket and Picturehouse, calling Bob Berney an indie distribution guru seems like an understatement. We are therefore delighted to announce that UT Film Clinical Professor John Pierson will be moderating a conversation with Berney as he discusses his career, the state of cinema, and the future of independent distribution in an increasingly diffused media landscape.
  John Pierson (Co-Pres, Grainy Pictures), Bob Berney (Independent Distributor, )
Tags  film panel

3:00 PM
to 3:30 PM

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
88 schedule::attendees
Location Austin Convention Ctr
About  How can companies generate growth regardless of today's market conditions? By adopting discovering-driven practices. Rita McGrath ? consultant, professor, keynote speaker, and author -- argues that companies with conventional approaches to growth are now even less likely to get exceptional results. It's time to discover new initiatives' potential and fund them as they develop, organically, without exposure to expensive risks. Discovery-Driven Growth, available now, is co-authored by Rita McGrath and Ian MacMillan. Their ideas have been acclaimed as 'some of the most important management and strategy tools ever developed.' - Clayton Christensen, professor at Harvard Business School Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity URL: www.DiscoveryDrivenGrowth.com
  Rita McGrath (Professor, Columbia Business School)

3:00 PM
to 5:00 PM

Jeffrey Tambor's Acting Workshop
79 schedule::attendees
Location Austin Convention Ctr
About  Jeffrey Tambor returns to SXSW with his popular Acting Workshop, where he explores the practical and philosophical approaches that lead to a great performance. He will rehearse and refine a scene with actors to break down the performance process. This workshop is intended for those interested in bridging the gap between actor and director. Directors and filmmakers are encouraged to attend and bring questions.
  Jeffrey Tambor (Actor, Arrested Development), (Alexander the Last), (John Bryant Productions)
Tags  film panel

3:00 PM
to 4:30 PM

Mentors: Pre-Production
4 schedule::attendees
Location Austin Convention Ctr
About  Details, details. From casting, to planning, to more planning. Come talk with industry veterans who've been through it before, and learn from their mistakes.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
  Sharon Lieblein (VP Talent & Casting, Nickelodeon), Bryan Stamp (Creative Exec Documentary Films, Participant Media), Mary John Frank (Mockingbird Films), Tamar Simon (Dev Exec/Mgr, Straight Up Films), Slava Rubin (IndieGoGo), Sara Bernstein (VP HBO Documentary Films, HBO), Scilla Andreen (Co-Founder, IndieFlix)
Tags  film panel

3:00 PM
to 4:00 PM

Mini-Meeting: Editing
20 schedule::attendees
Location Austin Convention Ctr
About  The editor can be the savior for any film. Learn valuable secrets of the trade on how to best work with editors, or become the best editor out there.
  Kyle Henry (Editor/Filmmaker, AOK Productions LLC), Leah Marino ()
Tags  film panel

3:00 PM
to 6:00 PM

The Hyper Island Way: Learn Creative Group Dynamics to Create Profitable Effectiveness
84 schedule::attendees
Location Austin Convention Ctr
About  First time outside Europe! Hyper Island teach individuals, their work groups and company to perform even better. Hosted by Mattias Hansson, CEO, in cooperation with University of Colorado at Boulder. A unique learning experience. Please email to sxsw@hyperisland.se to reserve your place in thisunique workshop.
  Mattias Hansson (Hyper Island)

3:30 PM
to 4:30 PM

A Hard Sell? Social Media & Your Boss
106 schedule::attendees
Location Austin Convention Ctr
About  Moving your boss from 'No' to 'Go'Are you frustrated that your company is not engaged in social media? The panel will provide actionable steps to convince your boss of the value. We'll cover how to: become a champion, creative ways to recruit internal proponents (including lawyers), gather & present compelling reasons. Sell your social media ideas!We'll make your social media plan an easy sell!
  Shashi Bellamkonda (Social Media Swami, Network Solutions), Rajeev Malik (Sr Dir Legal & Business Affairs, Network Solutions)

3:30 PM
to 4:30 PM

Being Indie and Successful in the Video Game Industry
40 schedule::attendees
Location Austin Convention Ctr
About  Join several successful indie game developers as they discuss the state of the indie video game scene, talk about the challenges facing independent developers and publishers, and speculate on what the future holds for indie players in the video game industry.
  Joel DeYoung (Chief Operating Officer, Hothead Games), John Baez (Producer, The Behemoth), Jonathan Blow (), Ron Carmel (2D BOY), Kellee Santiago (Pres, thatgamecompany)

3:30 PM
to 4:30 PM

Blog Highways: Travel Blogging for the Wanderer
62 schedule::attendees
Location Austin Convention Ctr
About  If you want more out of your travel blog than just showing Mom some nice pictures from "My Trip to Vietnam," then learn how to really convey a sense of place and build a community of fellow travelers.
  Pam Mandel (Writer, Nerd's Eye View), Sheila Scarborough (Blogger, BootsnAll Travel Network)

3:30 PM
to 4:30 PM

Building Entrepreneurial Communities Outside the Valley
77 schedule::attendees
Location Hilton
About  This panel will explore the various hurdles facing technology and entrepreneurial communities outside Silicon Valley. We will also explore various strategies that have worked in building these communities around the country.
  Nick O'Neill (Founder, AllFacebook/Social Times), Frank Gruber (Founder & Co-Founder, Somewhat Frank / TECH cocktail)

3:30 PM
to 4:30 PM

Connecting Interrelated Design and Development Workflows
109 schedule::attendees
Location Austin Convention Ctr
About  Design and development are like siblings in the creative process ? constantly trying to express their individuality but a lot closer than they're willing to admit. This session will explore the interrelated disciplines of design and development by looking at three specific project types: designer/developer collaboration for the Flash Platform; designer/developer collaboration for Ajax; and cross-media design and publication. You'll see how designers and developers can achieve peace through more efficient integration and collaboration across media types and disciplines. This panel is sponsored by Adobe.
  (Evangelist, Adobe), Greg Rewis (Creative Solutions Evangelism, Adobe)

3:30 PM
to 4:30 PM

Designing for Irrational Behavior
232 schedule::attendees
Location Hilton
About  The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.
  Peter Whybrow (Dir, UCLA Semel Institute), Robert Fabricant (Executive Creative Director, Frog Design Inc), Jeffrey Bardzell (Asst Professor, Indiana University), Jen van der Meer (Drillteam)

3:30 PM
to 4:30 PM

Everything I Needed to Know About the Web I Learned from Feminism
145 schedule::attendees
Location Austin Convention Ctr
About  Last year's panel on Gossip packed up via twitter word of mouth and was described by Get Satisfaction's Lane Becker as "the best panel I've ever seen at SXSW." This year we might top it and revive/re-frame feminism at the same time. Feminism teaches "the personal is political" and the web shows that the personal is now public. Christmas newsletters and recipes are the social media of their time, and women are the key social nodes of our culture. In her comic and though-provoking style, Heather Gold brings together amazingly smart women and the people f/k/audience to discuss what makes social networks strong and predict where they're heading next online.
  Heather Gold (Founder, Subvert.com), danah boyd (Researcher, Microsoft Research), (Dir, LBJ Library)

3:30 PM
to 4:30 PM

Feed Me: Bite Size Info for a Hungry Internet
209 schedule::attendees
Location Austin Convention Ctr
About  In our fast-paced, information overload society, users are consuming shorter and more frequent content in the form of blogs, feeds and status messages. This panel will look at the social trends, as well as the technologies that makes feed-based communication possible. Led by Ari Steinberg, an engineering manager at Facebook who focuses on the development of News Feed.
  Ari Steinberg (Engineering Mgr, Facebook Inc), Eric Eldon (Editor, VentureBeat), Dare Obasanjo (Program Mgr, Microsoft), David Sacks (CEO, Yammer), Paul Buchheit (Founder, FriendFeed)

3:30 PM
to 4:30 PM

From Freelance to Agency: Start Small, Stay Small
184 schedule::attendees
Location Austin Convention Ctr
About  The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories.
  Jeffrey Zeldman (Founder/Exec Creative Dir, Happy Cog Studios), Roger Black (Pres, Roger Black Studio), Kristina Halvorson (Pres, Brain Traffic), Whitney Hess (User Experience Designer, )

3:30 PM
to 4:30 PM

Gestural UI: iPhone Taught Us Flick and Pinch. What's Next?
104 schedule::attendees
Location Hilton
About  Gestures are simply the way we interact with the natural world. How can designers translate that into meaningful, engaging interactions with handheld devices? We'll discuss current and emerging technologies like near field communications, proximity, accelerometer, etc. and we'll propose design principles that create fun experiences and deeper connections with users.
  Gabriel White (Punchcut)

3:30 PM
to 4:30 PM

HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!
205 schedule::attendees
Location Austin Convention Ctr
About  John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com) discuss the current state of blogging as a medium for creative expression, weighing the opportunities and challenges of building a thoughtful online presence in a world where everybody owns a printing press. They'll consider the ascendance of Digg-friendly "problogs" and debate the subtler pleasures of careful writing that reaches smaller, but potentially less "profitable" audiences.
  John Gruber (Raconteur, Daring Fireball), Merlin Mann (You Look Nice Today)

3:30 PM
to 4:30 PM

Kicking Ass With Controlled Metadata
119 schedule::attendees
Location Austin Convention Ctr
About  Web 2.0 is all about tagging, right? Many content types are not findable with user-generated metadata. More web projects are using controlled & expert created metadata to complement user tagging to enhance user experience, findability, social networking, & site popularity. We'll show you how & why it can help you.
  Jenny Benevento (Bento Artisanal Metadata), Tom Conrad (CTO, Pandora Media Inc), (Librarything)

3:30 PM
to 4:30 PM

Playing to Learn - Educating Kids Through Gaming
41 schedule::attendees
Location Austin Convention Ctr
About  Kids love online games and virtual worlds, but they're not so hot on school and homework. What opportunities are being created to marry the two commercially and transform the way our children are educated?
  Divinia Knowles (Financial Controller, Mind Candy), (Head of Technology, Mind Candy)

3:30 PM
to 4:30 PM

Pursue Your Passion -- Leave the Infrastructure to Someone Else
44 schedule::attendees
Location Austin Convention Ctr
About  The internet has opened up creative new ways for entrepreneurial individuals to make a living creating and selling their own products, on their own terms. This panel is for people who are interested in the creative side of freelance design, but who would rather leave things like marketing and distribution up to someone else.
  Eileen Gittins (CEO, Blurb Inc)

3:30 PM
to 4:30 PM

Scaling Rails Applications in the Cloud
68 schedule::attendees
Location Hilton
About  Skeptics argue that Ruby-on-Rails "can't scale". In this talk, I prove them wrong by demonstrating how cloud computing technologies have changed the game, enabling developers to use the expressiveness of Ruby and Rails to build high-performance applications that scale easily. Will include a case study and live scaling demonstration.
  (Co-Founder & Hacker, OtherInbox)

3:30 PM
to 4:30 PM

Soapbox Spielbergs: Making Hollywood FX on Indie Budgets
58 schedule::attendees
Location Austin Convention Ctr
About  Web video series like GALACTICAST and INDY MOGUL are getting closer and closer to achieving Hollywood-quality special effects on zero budgets. Find out how some of these creators achieve amazing looking HD effects, from lightsabers to exploding heads, on budgets under $50, and try to stump them with an effect they can't do.
  Erik Beck (Exec Producer, Next New Networks), Timothy Shey (Co-Founder, Next New Networks), Rudy Jahchan (8bit Brownies Inc), Matt Campagna (Six Reasons Why)

3:30 PM
to 4:30 PM

The Future Of Social Networks
309 schedule::attendees
Location Austin Convention Ctr
About  Social networks will be like air, in that they will permeate everything that we do online AND offline. We'll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.
  Charlene Li (Thought Leader, Altimeter Group)

3:30 PM
to 4:30 PM

Why Gen Y Won't Friend Your Brand
168 schedule::attendees
Location Austin Convention Ctr
About  Brands are failing in their current outreach to Gen Y. Learn about next-generational social media tactics that will help marketers finally find success with this elusive demographic.
  Jesse Pickard (Social Media Specialist, Razorfish)

3:30 PM
to 4:30 PM

Why NonProfit is the Right Choice for your Startup
57 schedule::attendees
Location Hilton
About  Leaders of some of the hottest and most-successful NonProfit Tech Startups explain how going the NonProfit route can give your startup a competitive advantage in the marketplace, and dispel some myths that prevent technological entrepreneurs from considering 501(C)(3) as an option for high-tech startups.
  Tony Shawcross (Exec Dir, Deproduction), (Outreach Coordinator, Deproduction)

3:30 PM
to 4:00 PM

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Tell Your Stories
101 schedule::attendees
Location Austin Convention Ctr
About  What is it? That thing that everyone is talking about? You haven't heard? Didn't you get the email? It's everywhere! All over the Web! Buzz?.Hot?.Cool?. You've just encountered a World Wide Rave. Congratulations. Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here. By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep?virtually for free. In this engaging discussion, Scott author of the hit new book World Wide Rave, and of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience from scratch. David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR is a number-one bestseller and is being published in 22 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents. Check out his blog at http://www.webinknow.com/ his World Wide Rave sitehttp://www.worldwiderave.com/or download his free ebook Lose Control of your Marketing! Why marketing ROI measures lead to failurehttp://www.davidmeermanscott.com/documents/Marketing_ROI.pdf
  David Meerman Scott (Freshspot Marketing)

5:00 PM
to 6:00 PM

A Brief History of Growing Up Online
80 schedule::attendees
Location Austin Convention Ctr
About  Recently, there has been a huge backlash against people, particularly women who chronicle their lives on the Internet. But the most interesting thing about this is this particular phenomenon has been going on for over a decade, primarily amongst teenage girls. In this panel, we will talk with some of the old school "bloggers" about coming of age baring it all on the Internet before everyone turned it into a punchline. We'll talk about why we did it, whether or not we still do it and how it has affected the way we lead our lives. We'll also touch upon what this means for the generation coming up, where sharing every minute detail has become the norm.
  Anna Genoese (Aleuromancy), Maria Diaz (Writer, ), Mark Shrayber (Girl Detective, Louise Miller Enterprises), Sarah Wulfeck (Natll Producer Community, CBS DMG), Gala Darling (iCiNG)

5:00 PM
to 6:00 PM

Bloggers: How Not To Get F___ed
78 schedule::attendees
Location Austin Convention Ctr
About  While bloggers have a lot more power than ever before, there are still plenty of risk involved with personal publishing. Talk about the best ways to survive this tangled maze.
  Zoe Margolis (Blogger/Author, Girl With a One-Track Mind)

5:00 PM
to 6:00 PM

Building a Bridge with Barcodes - The QR Code Invasion
90 schedule::attendees
Location Hilton
About  QR Codes have made a tremendous impact on mobile internet around the world but have yet to break-out in North America. In Japan, users are utilizing 2D barcodes to place hyperlinks throughout the physical world on everything from bookmarks to tombstones. Join Evan Jones, innovator of QR code technology, as he discusses the potential waiting to be unlocked behind this powerful technology.
  Evan Jones (Creative Dir/Producer, Stitch Media), Dustin Haisler (CIO/Assoc Judge, City of Manor), Daniel Switkin (Sr Software Engineer, Google), Antony McGregor Dey (CEO, qmcodes.com), (Dir RI Labs, RIcoh Innovations Inc)

5:00 PM
to 6:00 PM

Building Your Brand with Web 2.0 Tools
246 schedule::attendees
Location Austin Convention Ctr
About  Getting attention for your brand (personal or company) is easier than ever thanks to the ole' interweb but doing it with "zing" is still key to building a following. Learn and ask question from the people who have built brands and careers by doing it with "zing"
  CC Chapman (Partner, The Advance Guard), Julie Haddon (The Marketing Farm), Saul Colt (Head of Magic, FreshBooks), Loic Le Meur (Founder/CEO, Seesmic)

5:00 PM
to 6:00 PM

Buzz Out Loud Podcast Taping
21 schedule::attendees
Location Austin Convention Ctr
About  Buzz Out Loud is CNET's premiere daily podcast hosted by Natali Del Conte, Tom Merritt, and Jason Howell. They cover all the tech news with their own and their audience's takes on what it all means, often with hilarity ensuing. They'll cover the top SXSW stories with special guests. If you want to understand what's happening in the tech world, especially at SXSW, you need to listen to Buzz Out Loud.
  (Exec Editor, CNET)

5:00 PM
to 6:00 PM

Collaborative Filters: The Evolution of Recommendation Engines
170 schedule::attendees
Location Austin Convention Ctr
About  Recommendation engines have boomed in the era of social media. These panelists are experts at collaborative filtering systems. Citing Digg, Amazon, and Netflix as examples, they will have a high level discussion about the evolution of recommendation engines and how each approach is different.
  Anton Kast (Lead Scientist, Digg), Scott Brave (CTO, Baynote Inc), David Maher Roberts (CEO, The Filter), Jon Sanders (Dir Recommendation Systems, Netflix), Erik Frey (Research Engineer, Last.fm)

5:00 PM
to 6:00 PM

Comedy on Television and the Web
14 schedule::attendees
Location Austin Convention Ctr
About  Ricky Van Veen (CollegeHumor.com) leads a panel that discusses the differences between television content and web content, and considers some creative and technological approaches that might bridge that gap in the near future. B.J. Novak (The Office), Keith Richman (Break.com), Avner Ronen (boxee.tv), Meredith Scardino (Cobert Report), Ricky Van Veen (CollegeHumor.com)
Tags  film panel

5:00 PM
to 6:00 PM

Designing the Future of The New York Times
300 schedule::attendees
Location Hilton
About  What will the nation's newspaper of record look like in the coming years? Learn about the continuing efforts of old media to reinvent its look, its feel and its mission.
  Tom Bodkin (Asst Managing Editor Design Dir, The New York Times), Khoi Vinh (Design Dir, The New York Times)

5:00 PM
to 6:00 PM

How LA Has Built A Sucessful Tech Community
54 schedule::attendees
Location Hilton
About  Los Angeles has become a hub for tech startups with new ones popping up every day. Relationships are being formed and VCs are paying attention. Universities are showcasing developer opportunities unique to the city. So how did this happen? Welcome to networking 2.0. From Lunch 2.0 to Interactive Community Coalitions, BarCamp to Twiistup, LA is a great case study of how to build a successful tech community in your city. Join the organizers of the city's most popular networking events for tips, advice, the how to's and what-not-to-do's to make your city's community pop.
  Sloane Berrent (TheCausemopolitan.com), Andrew Warner (Founder, Mixergy.com)

5:00 PM
to 6:00 PM

Is the Planned Life Even Worth Living Anymore?
61 schedule::attendees
Location Austin Convention Ctr
About  The belief that lives and businesses must be well planned into the future is crumbling as we continually adapt to new technologies and a global marketplace. Are the current business and educational systems obsolete? How one can personally adapt to the 'new economy'? What's hype, what's real?
  Melissa Pierce (Producer, Life In Perpetual Beta), Ian Sanders (Owner, iansanders.com)

5:00 PM
to 6:00 PM

Politics, Technology, and Pop Culture
139 schedule::attendees
Location Austin Convention Ctr
About  A shift is occurring in the world of politics. Campaigns are feeling a growing need to move online - learning to compete in a new world, a world where technology offers the average political entrepreneur a whole new level of empowerment. Our discussion will probe this idea, offering a glimpse into the future of global politics.
  Mark McKinnon (Vice Chairman, Public Strategies Inc), Amber Ettinger (Obama Girl), Tom Serres (CEO, Piryx Inc), Dan Patterson (ABC News), Alex Wellen (Deputy Political Dir Digital Content, CNNPolitics.com), Lawrence Lessig (Stanford Law School)

5:00 PM
to 6:00 PM

Queerosphere: Same Sex (Link) Love Interactive
30 schedule::attendees
Location Austin Convention Ctr
About  Queer bloggers are like the blogger next door--and we're not. We're here, queer, and letting straights read all about it. LBGT blogging brings together a powerful demographic that is ghettoized but also connected to the mainstream blogosphere. Come talk about the scene with bloggers from diverse queer perspectives.
  Deb Rox (CEO, 3 Smart Girlz LLC)

5:00 PM
to 6:00 PM

Sex, Violence and Video Games: Where's It All Going?
20 schedule::attendees
Location Austin Convention Ctr
About  Sex, Violence, and Video Games: Where's It All Going?Grand Theft Auto IV showed how mature content can be handled in video games, both in terms of the technology and what can be included within the boundaries of the "M" rating. Panelists will discuss what lies ahead for games tackling mature themes and how they?€™re likely to impact both the industry and gamers.
  John Davison (Co-Founder, What They Like)

5:00 PM
to 6:00 PM

Should I Build My Startup on Ruby on Rails?
52 schedule::attendees
Location Hilton
About  You've heard Ruby on Rails is the hottest new technology for developing web applications. You've also heard of concerns about scalability and hiring talent. How do you separate the facts from the hype? Hear the business perspective on why to consider Ruby on Rails now and why you might want to wait and see. Get ready for a head-to-head comparison with PHP, Java and .NET!
  Joshua Baer (Founder, OtherInbox)

5:00 PM
to 6:00 PM

Social Media Nonprofit ROI Poetry Slam
62 schedule::attendees
Location Austin Convention Ctr
About  Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. The audience will have ample opportunity to ask questions and respond.
  Beth Kanter (Consultant, Beth's Blog), Danielle Brigida (Assoc Ops Coord, National Wildlife Federation), Wendy Harman (Social Media, American Red Cross - National Headquarters), Carie Lewis (Internet Mktg Mgr, The Humane Society of the United States), David Neff (Director Of Web And Interactive Strategy, American Cancer Society), Katie Paine (KDPaine & Partners), Holly Ross (Exec Dir , NTEN)

5:00 PM
to 6:00 PM

Suxorz '09: The Ten Worst Social Media Campaigns
200 schedule::attendees
Location Austin Convention Ctr
About  Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz '09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we'll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09.
  Henry Copeland (Founder, Blogads.com), Zadi Diaz (Exec Producer, EPIC FU), Jeff Jarvis (Author/Blogger/Prof, What Would Google Do?), Michael Monello (Partner Exec Creative Dir, Campfire), Sara Smith (Wonkette)

5:00 PM
to 6:00 PM

The Organic Audience: Growing a Fanbase by Communicating
93 schedule::attendees
Location Austin Convention Ctr
About  Engadget, Autoblog, Joystiq, TUAW, Cinematical and other Weblogs properties didn't create a fan base with ad campaigns, viral marketing or sleazy SEO. We did it by putting out the best content, having integrity and (most of all) keeping the conversation going. Hear the best and worst of those conversations.
  Victor Agreda Jr (Programming Mgr, Weblogs - AOL)

5:00 PM
to 6:00 PM

We Like Big Apps: Developing for All the Screens of Your Life
53 schedule::attendees
Location Austin Convention Ctr
About  Developing rich, immersive and expressive content is one thing. Delivering it across the screens of your life is another. Join this vibrant panel of creative Java executives and industry luminaries as they discuss the platforms, tools, tips and tricks that offer distinct advantages for web designers and developers who are seeking to stand out from the crowd. Whether your canvas is mobile, desktop, or television, you can build rich, connected experiences today. Join us and find out more. This panel is sponsored by Sun Microsystems.
  Eric Klein (VP, Java Mktg, Sun Microsystems), Peyton Lindley (Executive Director of UX Design and Technology, EffectiveUI), Nizar Allibhoy (CEO, Telepop), (Sony Ericsson)

5:00 PM
to 6:00 PM

Web Typography: Quit Bitchin' and Get Your Glyph On
236 schedule::attendees
Location Hilton
About  Designers are still complaining about the limitations of Web typography. Is their case valid, and will it be in the future? What myths are there about web typography and how do we dispel them? This panel will discuss overcoming constraints on web to create elegant, legible, and expressive typography.
  Richard Rutter (Dir, Clearleft Ltd), Ian Coyle (iancoyle.com), Samantha Warren (Viget Labs), Jonathan Tan (Creative Dir, OmniTI Inc), Elliot Jay Stocks ()

5:00 PM
to 6:00 PM

What Teens & Tweens Want In A Web Site/Application
109 schedule::attendees
Location Austin Convention Ctr
About  If you're designing or programming a website or application for teens or just want to be relevant to the next generation, this teen panel will give you a glimpse into how teens are using the Net and cell phones. Find out what teens want, and more importantly what they don't!
  Anastasia Goodstein (Founder, Ypulse)

6:30 PM
to 6:00 PM

Boagworld Live Show Spectacular!
65 schedule::attendees
Location Hilton
About  Paul and Marcus, those cheeky chaps from the Boagworld podcast, will be taking over a room at SXSW to gossip, argue and tell jokes. Oh yes... and interview lots of famous webby people and answer your best questions on designing, developing and running websites. The show will be a live audience podcast published during conference week.
  Paul Boag (Dir, Headscape), Marcus Lillington (Dir, Headscape)

6:30 PM
to 7:30 PM

Friendship is Dead
113 schedule::attendees
Location Hilton
About  So what is a friend anymore? Is it a checkbox or something to collect?Have social networking tools diluted the meaning of "friend" to be someone to add to your collection? Or do these tools allow you to connect with people you've never met before? How does friendship differ offline and online?
  Russ Unger (Dir of Experience Planning, Draftfcb), David Armano (VP Experience Design, Critical Mass)

6:30 PM
to 7:30 PM

Nerd Baiter: Using the Gadgets to Get the Geeks
46 schedule::attendees
Location Hilton
About  Internet celebrity is on the rise and geeks are the new Tom Sellecks of online dating. Learn how to leverage your existing social networking services to bait and date and the types of applications that could be developed on those platforms to create and manage your dating portfolio.
  Tara Brown (Program Manager, Topspin)
 


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